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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chicking performance in the India and how they change over time
See what factors influence Chicking performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Chicking is ahead of most brands
Sample of brands in the same percentile
An analysis of Chicking' competitors in the India
An analysis of Chicking' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chicking's market performance is at the 65th percentile in India's Cafe & Restaurants industry, indicating an average/above average market standing. This means Chicking captures more customer traffic than many competitors. Performance peers in the same percentile range include Oia Bangalore, Tea Post, AnTeRa, Frozen Bottle, Samco Restaurant, and Gallery Multicuisine Restaurant and Banquet Halls.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
Chicking's overall CSAT is 86%, a 1.4 percentage point increase year-over-year, indicating improved customer happiness. Karnataka shows the highest CSAT at 88%, while Maharashtra has the lowest at 73%. The CSAT trend increased from 82.72% in June 2025 to 88.95% in August 2025.
Average check (transaction value) indicates spending per customer, reflecting pricing strategy and customer purchasing behavior.
Chicking's overall average check is 690.8 INR, a slight increase of 0.2% year-over-year. Tamil Nadu has the highest average check at 762.4 INR. The average check trend increased from 671.75 INR in June 2025 to 738.51 INR in August 2025.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth strategy effectiveness.
Chicking has 111 outlets in India. Kerala has the most outlets (86), followed by Tamil Nadu (12). Maharashtra and Karnataka each have 4 outlets. Goa has 2 outlets, while Jammu and Kashmir, Telangana and Uttar Pradesh each have 1 outlet.
Competitor analysis identifies key rivals, informing competitive strategies and highlighting opportunities for differentiation.
Chicking's top competitors based on cross-visitation are KFC (10.77%), Pizza Hut (3.49%), Wow! Momo (2.58%), FRUITBAE (2.12%), and McDonald's (2.12%). This indicates that customers who visit Chicking also frequently visit these brands.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal service.
Chicking experiences peak traffic workload between 6 PM and 8 PM, with the highest workload at 66.29% at 8 PM. Traffic is lowest between 3 AM and 7 AM. This data helps optimize staffing and resource allocation.
Understanding consumer segments enables targeted marketing, tailoring strategies to resonate with specific demographics for better engagement.
Chicking's customer base shows a higher affinity among women (105 index) compared to men (98 index). Gen X shows a higher affinity (102 index), while Gen Z is under-indexed (93 index). These affinity indexes help tailor marketing strategies.