Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Chicking performance in the India and how they change over time
See what factors influence Chicking performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Chicking is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Chicking' competitors in the India
An analysis of Chicking' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance reveals competitive strength and customer preference in the Cafe & Restaurants industry.
Chicking holds a leading market position at the 99th percentile. This high percentile signifies a strong brand presence and high customer preference compared to competitors. Flechazo, CAFE ADDICT THRISSUR, Alibaba & 41 Dishes, AL-BAAN YAMENMANDI, Zaaki mandi and Pyramid are peers in similar range.
Customer Satisfaction (CSAT) reflects brand perception and loyalty, crucial for repeat business and positive word-of-mouth.
Chicking's overall CSAT is 81%, a 4.7pp increase year-over-year, indicating improved customer experiences. CSAT is highest in Karnataka and Tamil Nadu (83%), while Jammu and Kashmir shows a significant decrease. The dynamic CSAT data shows improvement from May to July 2025.
Average Check (transaction value) indicates customer spending habits and the brand's ability to drive revenue per transaction.
Chicking's overall average check is 680 INR, a 1.3% increase year-over-year, suggesting customers are spending slightly more per visit. Kerala has the highest average check (680.8 INR), while Karnataka shows the lowest (530.8 INR). The average check fluctuated from May to July 2025.
Outlet count signifies brand reach and market penetration, indicating accessibility and expansion efforts.
Chicking has 83 outlets in Kerala, dominating its presence in India. Tamil Nadu follows with 11 outlets. Maharashtra and Karnataka each have 4 outlets. Other states like Goa, Jammu and Kashmir, Punjab, Telangana and Uttar Pradesh have less than 2 outlets, indicating expansion opportunities in these regions.
Competitive analysis identifies key rivals and customer overlap, informing strategies to enhance market share.
KFC is Chicking's primary competitor with a 10.35% cross-visitation rate, indicating significant customer overlap. Pizza Hut, Wow! Momo, McDonald's and Al Taza are secondary competitors with lower cross-visitation rates. This data helps Chicking understand where customers are going and identify opportunities to attract them.
Traffic Workload reveals peak hours, optimizing staffing and resource allocation for better customer service.
Chicking experiences peak traffic between 11:00 and 22:00, with the highest workload between 17:00 and 20:00. Traffic is lowest during early morning hours. This data allows Chicking to optimize staffing and promotions during peak periods and potentially offer incentives during slower hours.
Consumer segments highlight key demographics, enabling targeted marketing and tailored offerings.
Women (87) are overrepresented compared to men (104). Gen Y (101) shows average affinity. Gen X (95), and Gen Z (91) are underrepresented. These affinity indices highlight segments with increased engagement and opportunities for personalized marketing campaigns.