Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chicken Treat performance in the Australia and how they change over time
See what factors influence Chicken Treat performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Chicken Treat is right in the middle
Sample of brands in the same percentile
An analysis of Chicken Treat' competitors in the Australia
An analysis of Chicken Treat' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chicken Treat's market performance is at the 49th percentile, indicating a below average/lagging position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Glenny Kebabs, Sue's Burgers and Shakes, Squires Loft, Myung Jang, C9 Chocolate and Gelato, and Gelato Messina.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Chicken Treat's overall customer satisfaction (CSAT) is 65%, a 7.3 percentage point increase year-over-year. In Western Australia, CSAT is also 65%, with a similar growth of 7.3 percentage points. This indicates improved customer sentiment towards the brand.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Chicken Treat is 21.5 AUD, a decrease of 11.9% year-over-year. In Western Australia, the average check is also 21.5 AUD, with no growth. This suggests customers are spending less per visit compared to the previous year.
Outlet count indicates market reach and brand presence, influencing accessibility and customer convenience.
Chicken Treat has 62 outlets in Western Australia. This indicates the brand's physical presence and accessibility within the state, with no growth reported for the period.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
The top competitors for Chicken Treat, based on cross-visitation, are McDonald's (20.57%), Hungry Jack's Burgers (18.29%), KFC (9.14%), Dôme Café (8.00%), and Red Rooster (6.29%). This indicates customers who visit Chicken Treat also frequently visit these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Chicken Treat experiences peak traffic workload between 9 AM and 8 PM, with the highest traffic around 12 PM (65.07%), 1 PM (64.45%), 6 PM (61.87%) and 6 PM (63.29%). Traffic is minimal during the early morning hours.
Understanding consumer segments enables targeted marketing and product development strategies.
Chicken Treat's customer base shows a high affinity towards women (81%) and men (116%). Gen X (170%) and Gen Z (113%) are overrepresented, while Gen Y (85%) is underrepresented. This suggests targeted marketing should focus on Gen X and Gen Z.