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Managing Partner, Global Business Development
See what factors influence Chicken Treat performance in the Australia and how they change over time
See what factors influence Chicken Treat performance in the Australia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chicken Treat' competitors in the Australia
An analysis of Chicken Treat' competitors in the Australia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Chicken Treat is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Chicken Treat holds a leading position with a 99th percentile, placing it in the top 1% of brands in the Cafe & Restaurants industry in Australia. This signifies a strong market presence. Performance peers include Matsusaka Backstreet, Glenny Kebabs, Benny's American Burgers, The Cray Seafood & Grill, Roar Bar & Grill, and Tenya - Japanese Restaurant & Bar, all within the same high-performance range.
Customer satisfaction (CSAT) indicates brand perception. Tracking changes helps refine service and maintain loyalty.
Chicken Treat's overall customer satisfaction is 63%, a 7.3 percentage point increase year-over-year. This positive trend suggests improved customer experiences. Western Australia shows a CSAT of 63%, reflecting regional performance.
Average check reflects spending per customer. Monitoring trends informs pricing and promotion strategies.
The overall average check for Chicken Treat is AUD 21.80, a 16% decrease year-over-year. This decrease might indicate changes in menu preferences or pricing strategies. Western Australia mirrors the overall average check value.
Competitor analysis highlights market rivals. Tracking cross-visitation reveals competitive dynamics.
Chicken Treat's main competitors based on customer cross-visitation are McDonald's (21.79%), Hungry Jack's Burgers (15.81%), KFC (8.55%), Domino's Pizza (7.69%), and Dôme Café (5.98%). McDonald's has more cross-visitation, indicating a strong overlap in customer base.
Understanding consumer segments (gender, generation) enables targeted marketing, improving engagement.
Chicken Treat's customer base shows a higher affinity among women (120 index) and Gen X (154 index), and high affinity among Gen Z(202 index). Men are under-indexed, so has Gen Y (68 index). These affinity indexes suggest that marketing efforts may benefit from focusing on Gen X, Gen Z and female consumers.