Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Castañeda's Mexican Food performance in the United States and how they change over time
See what factors influence Castañeda's Mexican Food performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Castañeda's Mexican Food is in the lower 36% of brands
Sample of brands in the same percentile
An analysis of Castañeda's Mexican Food' competitors in the United States
An analysis of Castañeda's Mexican Food' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Castañeda's Mexican Food is in the lower 36% of brands, indicating a below average market performance. This suggests a need to improve its competitive standing. Performance peers in the same percentile range include Miami Grill, Frankie's The Steakhouse, The Consulate, National Coney Island, Pancake Café, and Seven Reasons.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Castañeda's Mexican Food has an overall CSAT of 65%, which decreased by 3.9 percentage points year-over-year. In California, the CSAT is also 65% with the same decrease. The CSAT trend shows fluctuations between 60.84% and 74.55% during the observed period, indicating variability in customer satisfaction.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for Castañeda's Mexican Food is $20.50, showing a 3.5% increase year-over-year. In California, the average check is also $20.50 with no growth. The average check fluctuated between $19.79 and $25.31 during the observed period, indicating variability in customer spending.
Number of outlets indicates brand reach and market presence. Tracking outlet count helps assess expansion and market penetration strategies.
Castañeda's Mexican Food has 32 outlets in California. This indicates the brand's physical presence and distribution within the state. There is no growth data available for the number of outlets.
Identifying competitors helps understand the competitive landscape. Analyzing cross-visitation reveals which brands attract similar customers, informing competitive strategies.
The top competitors for Castañeda's Mexican Food, based on cross-visitation, are McDonald's (20.94%), In-N-Out Burger (16.23%), Jack in the Box (12.04%), Starbucks (8.90%), and Del Taco (7.85%). This indicates that customers who visit Castañeda's also frequently visit these fast-food chains.
Traffic workload by hour reveals peak and off-peak times. Understanding these patterns helps optimize staffing, promotions, and resource allocation.
Traffic workload for Castañeda's Mexican Food varies throughout the day, with the highest traffic workload occurring around 8 PM to 9 PM (60.24% and 60.81% respectively). The lowest traffic workload occurs between 4 AM and 6 AM (25.29% and 24.06% respectively). This data can inform staffing and promotional strategies.
Analyzing consumer segments by Gender and Generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Castañeda's Mexican Food shows a high affinity with men (index 124) and Gen X (index 133), indicating these segments are overrepresented among its customers. Women are underrepresented (index 75). Gen Y (index 88) and Gen Z (index 113) also show affinity, but to a lesser extent than Gen X.