Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cassava Roots performance in the Mexico and how they change over time
See what factors influence Cassava Roots performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Cassava Roots is right in the middle
Sample of brands in the same percentile
An analysis of Cassava Roots' competitors in the Mexico
An analysis of Cassava Roots' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Cassava Roots has a market performance of 45, placing it in the below average/lagging category. This percentile indicates a need to improve market share relative to competitors like Buenas Migas, Cake House, Bigotes Dulces, Cariñito Tacos, Nevería Roxy, and El Huequito.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Tracking CSAT helps identify areas for service improvement.
Cassava Roots' overall CSAT is 54%, a decrease of 5.5 percentage points year-over-year. CSAT is down in Yucatán (47%) and State of Mexico (30%). The trend shows fluctuations, with a peak in August 2025 (60.42%) and a low in July 2025 (43.30%).
Average check reveals spending per customer, crucial for revenue analysis. Monitoring trends helps optimize pricing and promotions.
The overall average check for Cassava Roots is 183.5 MXN, a 26.8% increase year-over-year. In the State of Mexico, the average check is 167.6 MXN. The average check fluctuated between June and August 2025, ranging from 159.68 MXN to 193.38 MXN.
Outlet count indicates brand reach and expansion. Tracking growth helps assess market penetration and investment effectiveness.
Cassava Roots has 24 outlets in the State of Mexico, 3 in Yucatán, and 2 each in Guerrero, Hidalgo, Querétaro, Nuevo León, and Morelos. Sinaloa, Puebla and Sonora each have 1 outlet. The State of Mexico accounts for the majority of outlets.
Competitor analysis identifies key rivals and customer overlap. Cross-visitation data informs competitive strategies and market positioning.
Starbucks is the top competitor for Cassava Roots, with a cross-visitation rate of 14.68%. Other competitors include Toks (5.50%), Dairy Queen (5.50%), VIPS (4.59%), and Tim Hortons (4.59%). These brands share a portion of Cassava Roots' customer base.
Traffic workload shows peak hours, enabling staffing and resource optimization. Understanding customer flow improves service efficiency.
Cassava Roots experiences peak traffic between 10 AM and 8 PM, with the highest workload between 2 PM and 6 PM. Traffic is minimal before 8 AM and after 9 PM. This data helps optimize staffing during peak hours.
Consumer segments reveal customer demographics, enabling targeted marketing. Understanding gender and generation mix improves campaign relevance.
Women show a high affinity (index 113) for Cassava Roots, while men are under-indexed (index 88). Gen X has a very high affinity (index 281), while Gen Y is under-indexed (index 57). This suggests targeted marketing towards women and Gen X could be effective.