Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Caribou Coffee performance in the Morocco and how they change over time
See what factors influence Caribou Coffee performance in the Morocco and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Caribou Coffee' competitors in the Morocco
An analysis of Caribou Coffee' competitors in the Morocco
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Caribou Coffee is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Caribou Coffee's MARKET PERFORMANCE in Morocco is at the 45th percentile, indicating a below average/lagging market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Le Dhow, Pescado Plancha chez Jamal, La Vue, Street Food, A Food - Oulfa, and Little Mamma.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Caribou Coffee's overall CSAT in Morocco is 68%, a significant decrease of 20.6 percentage points year-over-year. Skhirat-Témara Prefecture shows a CSAT of 74%, while Casablanca-Settat has a lower CSAT of 55%. The downward trend suggests a need to address customer concerns to improve satisfaction levels.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
The average check for Caribou Coffee in Casablanca-Settat is 70.5 MAD, while in Marrakech-Safi it's 54.2 MAD. There is no growth value indicated for both regions. The overall average check and delta are null, indicating missing data for the brand in Morocco.
Outlet count indicates brand reach and market presence. More outlets can mean greater convenience and brand visibility for customers.
Caribou Coffee has 7 outlets in Casablanca-Settat, and 1 outlet each in Skhirat-Témara Prefecture, Marrakech-Safi, and Rabat-Salé-Kénitra. The concentration of outlets in Casablanca-Settat suggests a strategic focus on this region.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies.
Caribou Coffee's top competitors in Morocco, based on cross-visitation, are McDonald's (11.11%), Venezia ice (7.78%), Starbucks (7.78%), Oliveri (6.67%), and Restaurant maQam (5.56%). The high cross-visitation with McDonald's and Starbucks suggests these brands attract a similar customer base.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet customer demand.
Caribou Coffee experiences peak traffic between 18:00 and 19:00, with the highest traffic workload at 64.3 and 64.14 respectively. Traffic gradually increases from 5:00, peaks in the late afternoon/early evening, and declines significantly after 21:00.
Consumer segments analysis by Gender and Generation informs targeted marketing and positioning strategies based on affinity insights.
Caribou Coffee's customer base in Morocco shows a slightly higher affinity among women (102) compared to men (98). Gen Y (127) shows a significantly higher affinity compared to Gen X (108), indicating a stronger preference for Caribou Coffee among younger consumers.