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Managing Partner, Global Business Development
See what factors influence Captain Jay's Fish & Chicken performance in the United States and how they change over time
See what factors influence Captain Jay's Fish & Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Captain Jay's Fish & Chicken' competitors in the United States
An analysis of Captain Jay's Fish & Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Captain Jay's Fish & Chicken is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Captain Jay's Fish & Chicken holds a leading market performance at the 98th percentile. This indicates it captures a significant portion of customer traffic compared to its competitors like Moak's Family Texas BBQ, Han Dynasty, Mr Pizza Plus, MIRAZUR parrilla colombiana, Antojitos LindaMar and Killen's BBQ.
Customer satisfaction (CSAT) is a crucial indicator of customer loyalty and brand perception, impacting long-term revenue and growth.
Captain Jay's Fish & Chicken's overall CSAT stands at 51%, reflecting moderate customer contentment. There was a 1.6 percentage point increase year-over-year. Michigan exhibits a CSAT of 51%, with an increase of 2 percentage points. The CSAT trend shows fluctuations across May, June and July of 2025.
Average check (transaction value) reflects customer spending habits and pricing strategy effectiveness, directly influencing revenue per transaction.
The overall average check for Captain Jay's Fish & Chicken is $22.70, a 3.7% increase year-over-year, suggesting customers are spending slightly more per visit. In Michigan, the average check is $22.70 with no growth. Dynamic data shows the average check fluctuating between $20.87 and $27.73.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Captain Jay's Fish & Chicken has 14 outlets in Michigan and 1 in Indiana. The higher concentration in Michigan suggests a stronger established presence in that state.
Identifying top competitors based on cross-visitation helps understand customer preferences and competitive landscape.
McDonald's (15.38%), KFC (12.50%), Little Caesars Pizza (10.58%), Checkers (8.65%), and Applebee's Grill + Bar (7.69%) are the top competitors for Captain Jay's Fish & Chicken, reflecting the brands that Captain Jay's customers also frequent.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation for enhanced customer experience.
Captain Jay's Fish & Chicken experiences peak traffic between 10 AM and 10 PM, with the highest workload around 6 PM - 7 PM (69.66% - 69.48%). Traffic is minimal during the early morning hours.
Understanding consumer demographics informs targeted marketing, aligning products/services with specific needs/preferences for higher engagement.
Captain Jay's Fish & Chicken's customer base shows that Women have affinity index of 91, while Men have an index of 108. Gen X exhibits an affinity index of 134, while Gen Y and Gen Z show affinity indexes of 81 and 68 respectively.