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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence California Taco Shop performance in the United States and how they change over time
See what factors influence California Taco Shop performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of California Taco Shop' competitors in the United States
An analysis of California Taco Shop' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
California Taco Shop is in the lower 21% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
California Taco Shop's market performance is in the lower 21%, indicating a below average market standing. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Lakefront Brewery, Khaja Ghar Restaurant & Bar, Portland Burger, Strega, Mama Garden, and Metztli.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth and positive word-of-mouth.
California Taco Shop's overall CSAT is 64%, a decrease of 1.4 percentage points year-over-year. In Rhode Island, the CSAT is also 64%, reflecting the overall trend. The CSAT decreased from June to July, then increased in August. This indicates a need to investigate and address factors impacting customer satisfaction to prevent further decline.
Average check reflects spending per customer, crucial for revenue. Monitoring trends helps optimize pricing and promotions to boost profitability.
The overall average check for California Taco Shop is $22.30, a 6% decrease year-over-year. In Rhode Island, the average check is also $22.30. The average check increased from June to July and remained stable in August. This suggests a need to analyze pricing strategies and customer spending habits to reverse the decline.
Outlet count indicates brand reach and growth. Tracking changes informs expansion strategies and market penetration effectiveness.
California Taco Shop has 15 outlets in Rhode Island. This represents the current physical presence of the brand in that state. Further analysis would be needed to understand if this number has changed over time and how it compares to competitors.
Identifying competitors reveals market dynamics. Analyzing cross-visitation helps refine strategies to attract and retain customers.
The top competitors for California Taco Shop, based on customer cross-visitation, are Dunkin' (23.68%), McDonald's (18.42%), Taco Bell (10.53%), D'Angelo Grilled Sandwiches (7.89%), and Dairy Queen (7.89%). This indicates that customers who visit California Taco Shop also frequently visit these brands, suggesting potential areas for competitive differentiation.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience and service.
California Taco Shop experiences peak traffic workload between 11 AM and 8 PM, with the highest traffic around 6 PM (67.51%). Traffic is minimal between midnight and 6 AM. This data helps optimize staffing levels and resource allocation to meet customer demand during peak hours and reduce costs during off-peak hours.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender and generation enhances engagement and brand affinity.
California Taco Shop's customer base shows a higher affinity among women (104 index) compared to men (96 index). Gen X (135 index) and Gen Z (126 index) show higher affinity compared to Gen Y (95 index). This suggests marketing efforts could be tailored to appeal more to women, Gen X, and Gen Z.