Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence California Taco Shop performance in the United States and how they change over time
See what factors influence California Taco Shop performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of California Taco Shop' competitors in the United States
An analysis of California Taco Shop' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
California Taco Shop is in the top 5% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
California Taco Shop's market performance stands at the 95th percentile, indicating a leading position. This places the brand in the top 5% of its category, showcasing a strong market presence relative to peers like Longboards Wraps & Bowls, Louis Burger III, The Porch on Long Creek, Ponderosa, Surisan, and Farmer & the Fish, all also at the 95th percentile.
Customer satisfaction scores (CSAT) are vital for understanding customer loyalty and identifying areas for service improvement to drive repeat business.
California Taco Shop's overall CSAT is 58%, a decrease of 6.4 percentage points year-over-year. The CSAT in Rhode Island mirrors this overall value. Fluctuations during the months of May, June and July 2025 point to some inconsistencies of the CSAT. This indicates a need to investigate and address potential issues impacting customer experience to improve satisfaction.
Average check reveals customer spending habits, crucial for pricing strategies, menu optimization, and understanding revenue trends.
The overall average check for California Taco Shop is $21.10, a decrease of 20.4% year-over-year. Rhode Island's average check is $21.10. The fluctuation of the average check between May, June and July 2025 indicate inconsistency in the average amount customers spend per visit, suggesting a need to evaluate pricing and promotional strategies.
Tracking the number of outlets indicates brand reach and growth, reflecting expansion strategies and market penetration efforts.
California Taco Shop has 13 outlets in Rhode Island. This provides a baseline for understanding the brand's physical presence and potential market coverage within the state, with no changes in the reported period.
Analyzing competitors identifies market rivals and customer preferences, aiding in differentiation and strategic positioning.
California Taco Shop's customers also frequently visit Dunkin' (27.66%), McDonald's (17.02%), Taco Bell (8.51%), Texas Roadhouse (8.51%), and D'Angelo Grilled Sandwiches (6.38%). These brands represent key competitors for California Taco Shop in the Cafe & Restaurants industry.
Understanding traffic workload helps optimize staffing, manage resources, and ensure smooth operations during peak hours.
California Taco Shop experiences peak traffic workload between 11 AM and 8 PM, with the highest activity around 6 PM (67.53%). Traffic is very low overnight. This indicates the need to focus resources and staffing during these peak times to maximize customer service.
Understanding consumer segments enables tailored marketing, improving engagement and brand resonance with target demographics.
Women show slightly higher affinity (104%) compared to men (96%) for California Taco Shop. Gen Y exhibits the highest affinity (120%), followed by Gen Z (106%), and Gen X (99%). This suggests that California Taco Shop resonates particularly well with younger generations.