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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence California Burrito Mexican Kitchen performance in the India and how they change over time
See what factors influence California Burrito Mexican Kitchen performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
California Burrito Mexican Kitchen is ahead of most brands
Sample of brands in the same percentile
An analysis of California Burrito Mexican Kitchen' competitors in the India
An analysis of California Burrito Mexican Kitchen' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
California Burrito Mexican Kitchen's market performance is at the 70th percentile, indicating an above-average market standing. This means the brand outperforms many competitors in India's Cafe & Restaurants industry. Performance peers in the same percentile range include William John's Pizza, The Village Gallery, Peruchi Wadi Chulivarachi Misal, Sangeetha Veg Restaurant, Saravana Bhavan, and Diggin.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
Overall customer satisfaction for California Burrito Mexican Kitchen is 88%, a slight decrease of 1.5 percentage points year-over-year. Karnataka shows the highest CSAT at 91%, while Haryana shows a significant decrease. Recent CSAT scores have fluctuated between 86.74 and 89.80, indicating variable customer experiences.
Average check reveals how much customers spend per visit, influencing revenue and profitability strategies.
The overall average check for California Burrito Mexican Kitchen is 510 INR, a 16.2% increase year-over-year. Uttar Pradesh has the highest average check at 596.3 INR. Recent average check values have ranged from 493.38 to 542.94 INR, showing a positive trend in customer spending.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth potential.
California Burrito Mexican Kitchen has 41 outlets in Karnataka, the highest number among all states in India. Telangana has 18 outlets, followed by Tamil Nadu with 14. Maharashtra has the fewest outlets with 3, indicating a smaller presence in that state.
Identifying competitors helps refine strategies, understand market dynamics, and capture market share effectively.
The top competitors for California Burrito Mexican Kitchen, based on customer cross-visitation, are McDonald's (5.91%), KFC (5.58%), Domino's Pizza (3.47%), Burger King (2.95%), and Polar Bear Ice Cream (2.76%). This indicates that customers who visit California Burrito also frequently visit these fast-food chains.
Traffic workload analysis optimizes staffing, marketing, and resource allocation based on peak hours.
Peak traffic workload for California Burrito Mexican Kitchen occurs between 11 AM and 10 PM, with the highest activity around 8-9 PM (61.49%). There is minimal activity between midnight and 10 AM, suggesting a need to focus resources during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring campaigns.
California Burrito Mexican Kitchen's customer base consists of 90% women and 104% men (affinity index). Gen Z (105 affinity index) and Gen Y (103 affinity index) show high affinity, while Gen X (96 affinity index) is slightly under-indexed. This suggests a strong appeal to younger demographics.