Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence California Burrito performance in the United States and how they change over time
See what factors influence California Burrito performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
California Burrito is in the top 2% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of California Burrito' competitors in the United States
An analysis of California Burrito' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand strength and customer preference, crucial for competitive strategy and investment decisions.
California Burrito's market performance is at the 98th percentile, indicating a leading position in the Cafe & Restaurants industry in the United States. This high percentile suggests strong brand preference. Performance peers in a similar percentile range include Doll n'Burgers, Urbano, Hook's Catch Seafood and Wings, Neptune's Net, Cafe de Khan, and Saffron - Pure Veg Indian Restaurant | From The House of Sankalp.
Customer satisfaction (CSAT) reflects loyalty and affects revenue. Monitoring CSAT helps identify areas for improvement and customer retention.
California Burrito's overall CSAT is 69%, a slight decrease of 0.1 percentage points year-over-year. In California, CSAT also stands at 69%. The trend shows fluctuation across the monitored period, peaking in May 2025 and dipping in July 2025, indicating variability in customer experience.
Average check is a vital revenue indicator. Monitoring trends informs pricing and promotion strategies to maximize customer spending.
The overall average check for California Burrito is $18.40, showing a minor decrease of 0.1% compared to the previous year. Average check in California is also $18.40. The average check value fluctuates monthly, suggesting variability in order composition and customer spending habits.
Outlet count reflects brand reach and growth. Tracking outlets informs expansion strategies and market penetration effectiveness.
California Burrito has 15 outlets in California. This indicates the brand's physical presence and market penetration within the state. There's no growth data provided, so the trend in outlet numbers is not available.
Competitor analysis informs strategic positioning. Identifying commonly visited brands reveals competitive pressures and customer preferences.
The top competitors for California Burrito, based on customer cross-visitation, are McDonald's (23.28%), Taco Bell (16.38%), In-N-Out Burger (14.66%), Starbucks (13.79%), and Jack in the Box (10.34%). This indicates that customers of California Burrito also frequent these fast-food and cafe chains.
Understanding traffic workload optimizes staffing and resource allocation. Aligning resources with peak hours enhances efficiency.
California Burrito experiences peak traffic workload between 11 AM and 7 PM, with the highest workload occurring around 12 PM (65.30%). Traffic is lowest during the early morning hours, between 1 AM and 5 AM. This reveals the need for optimized staffing during peak hours.
Consumer segment analysis enables targeted marketing. Understanding demographic preferences informs tailored messaging and product offerings.
California Burrito's customer base shows a higher affinity among men (index 139) compared to women (index 57). Among generations, Gen Y (index 100) aligns with the average, while Gen X (index 90) and Gen Z (index 72) are under-indexed. High affinity among men indicates a potential to focus marketing efforts towards male consumers.