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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cake Inn performance in the United Kingdom and how they change over time
See what factors influence Cake Inn performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Cake Inn' competitors in the United Kingdom
An analysis of Cake Inn' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Cake Inn is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cake Inn's market performance is at the 47th percentile, indicating a below average/lagging market position. This suggests Cake Inn has a smaller share of customer traffic compared to its competitors. Performance peers in the same percentile range include El Pastor, P.F. Chang's, Aspire Lounge, Fego Restaurant, Eat Meat Halal Steakhouse Manchester, and Caledonia Bar.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Cake Inn's overall customer satisfaction is 91%, a decrease of 3.6 percentage points year-over-year. This indicates a generally positive customer experience, but a slight decline suggests potential areas for improvement to maintain customer loyalty and positive brand perception.
Average check reveals customer spending habits, influencing revenue strategies. Monitoring this KPI helps optimize pricing and promotions for profitability.
The average check for Cake Inn is 28.1 GBP, a decrease of 16.9% year-over-year. This decline suggests customers are spending less per visit, potentially due to pricing changes, promotional offers, or shifts in customer preferences.
Outlet count indicates brand reach and market presence. Tracking this KPI informs expansion strategies and assesses market penetration effectiveness.
Cake Inn has 33 outlets in England. This number reflects the brand's current physical presence and market coverage within the region, providing a baseline for evaluating future growth and expansion efforts.
Competitor analysis identifies key rivals and customer preferences. This insight informs strategies to enhance competitive advantage and attract more customers.
Cake Inn's top competitors based on customer cross-visitation are McDonald's, KFC, German Doner Kebab, Caprinos Pizza, and chaiiwala. This indicates that customers who visit Cake Inn also frequent these establishments, highlighting potential areas for competitive focus.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes customer satisfaction.
Cake Inn experiences peak traffic between 11 AM and 6 PM, with the highest workload around 2 PM. This data suggests the need for increased staffing and resource allocation during these hours to ensure optimal service and customer satisfaction.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender and generation enhances engagement and brand affinity.
Women have an affinity index of 94, indicating they are slightly under-indexed compared to the average consumer. Men have an affinity index of 105, showing they are slightly over-indexed. Gen X has an affinity index of 47, indicating they are significantly under-indexed. Gen Y has an affinity index of 121, and Gen Z has an affinity index of 131, both showing high affinity.