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See what factors influence Byrd's Hot Chicken performance in the United States and how they change over time
See what factors influence Byrd's Hot Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Byrd's Hot Chicken' competitors in the United States
An analysis of Byrd's Hot Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Byrd's Hot Chicken is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Byrd's Hot Chicken holds a leading position with a market performance percentile of 99, indicating it captures a significant share of customer traffic compared to its peers. This top 1% position reflects strong customer preference. Performance peers in a similar range include Starbird.
Customer satisfaction is crucial because it directly impacts brand loyalty, repurchase rates, and positive word-of-mouth, driving long-term growth.
Overall customer satisfaction for Byrd's Hot Chicken is at 82%, a decrease of 3.9 percentage points year-over-year. Michigan shows the highest satisfaction at 97%, while Illinois has decreased to 74%. Focus on improving satisfaction in underperforming locations is needed.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and menu appeal, directly impacting revenue.
The overall average check for Byrd's Hot Chicken is $22.5, an increase of 8.3% year-over-year. Indiana has the highest average check at $30.00. Monitor California, where average check is significantly lower, at $16.80.
Number of outlets indicates brand reach and expansion, reflecting growth strategy and market penetration within the industry.
Byrd's Hot Chicken has a total of 12 outlets in the United States. The majority, 8, are located in Illinois. Focus on strategic expansion to states with fewer locations may drive broader market penetration.
Competitor analysis reveals key players and customer preferences, informing strategic positioning and differentiation efforts in the market.
McDonald's (8.76%) and The Port of Peri Peri (5.84%) show highest cross-visitation with Byrd's Hot Chicken customers. This indicates that these brands are the strongest competitors for Byrd's Hot Chicken in the United States.
Understanding traffic workload by hour helps optimize staffing, manage inventory, and improve customer experience during peak times.
Byrd's Hot Chicken experiences peak traffic between 17:00 and 19:00, with traffic workload over 55%. Traffic is lowest between 4:00 and 9:00, with no workload. Staffing and promotions should be optimized for peak hours.
Consumer segment insights inform targeted marketing and positioning strategies based on demographic affinities, optimizing brand relevance and engagement.
Women show high affinity (68) index compared to men (130 index). Gen Z (193 index) shows a very high affinity, followed by Gen Y (118 index), with Gen X (53 index) being under-indexed. Marketing should resonate with these segments.