Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Vietnam and how they change over time
See what factors influence Burger King performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Vietnam
An analysis of Burger King' competitors in the Vietnam
In Cafés & Restaurants
·Jul – Sep 25
Burger King is in the lower 39% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Burger King's market performance in Vietnam is in the lower 39%, indicating a below average market standing. This suggests that Burger King captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Takeko Yakiniku, CẬU CẢ, Gypsy Rooftop Restaurant & Bar, The Cup Cafe, JUMARC - Korean Modern Bar Kitchen, and Quán Ăn Thủy Tiên.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Burger King's overall CSAT in Vietnam is 66%, a 10.1 percentage point increase year-over-year, indicating improved customer happiness. Kiên Giang Province shows a high CSAT of 94%, while Khánh Hòa Province has a CSAT of 63%. The CSAT trend increased from June to August 2025.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential.
Burger King has one outlet each in Kiên Giang Province and Khánh Hòa Province in Vietnam. This limited presence may affect overall market penetration and brand visibility in the country.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies.
The top competitors for Burger King in Vietnam, based on customer cross-visitation, are Highlands Coffee (10.99%), Starbucks (7.69%), McDonald's (6.59%), Domino's Pizza (6.59%), and Jollibee (6.59%). This indicates a significant overlap in customer base with these brands.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
Burger King's peak traffic hours in Vietnam are between 6 PM and 8 PM, with the highest workload at 7 PM (56.41%). Traffic is minimal during the early morning hours (0 AM to 4 AM). This data helps optimize staffing and promotions.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Burger King's customer base in Vietnam shows a high affinity towards women (83) and men (114). Gen Y (118) shows a higher affinity, while Gen Z (47) is under-indexed. This suggests marketing should target Gen Y and consider strategies to engage Gen Z.