Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Vietnam and how they change over time
See what factors influence Burger King performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Vietnam
An analysis of Burger King' competitors in the Vietnam
In Cafés & Restaurants
·Aug – Oct 25
Burger King is in the lower 40% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance in Vietnam is in the lower 40%, indicating a below-average market standing. This suggests that Burger King captures less foot traffic compared to its competitors. Performance peers in the same percentile range include FUSION Treats, Thai siam, Ngon Restaurant, Phở Ngân Hội An, Ming Coffee - Phan Rí, and Lapin Bakery & Dessert Cafe.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation.
The top competitors for Burger King in Vietnam, based on cross-visitation, are Pizza 4P's (10%), McDonald's (9.17%), The Coffee House (7.5%), Jollibee (7.5%), and Highlands Coffee (6.67%). This indicates that customers who visit Burger King also frequent these establishments, highlighting potential areas for competitive focus.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation to meet demand.
Burger King's peak traffic hours in Vietnam are between 17:00 and 20:00, with the highest workload at 19:00 (62.08%). Traffic is minimal between 0:00 and 4:00. This data suggests optimal staffing and promotional strategies should focus on the evening hours.
Consumer segments reveal demographic preferences, enabling targeted marketing and product development.
Burger King's consumer base in Vietnam shows a high affinity towards women (index 73) and men (index 122). Among generations, Gen X (index 145) and Gen Y (index 137) are overrepresented, while Gen Z (index 26) is underrepresented. This suggests marketing should target Gen X and Y, while exploring strategies to attract Gen Z.