Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Peru and how they change over time
See what factors influence Burger King performance in the Peru and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Peru
An analysis of Burger King' competitors in the Peru
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Burger King is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance in Peru is at the 48th percentile, indicating a below average/lagging position. This suggests that Burger King has a smaller market share compared to its competitors. Performance peers in a similar range include Catalina Café Bistro, Señor Limón, La Rosa Náutica, Morchella, REIWA Izakaya, and Casa Ichu.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Monitoring CSAT helps identify areas for service improvement.
Burger King's overall customer satisfaction in Peru is 46%, a decrease of 3.5 percentage points year-over-year. In Lima, CSAT is 52%, with a decrease of 6.7 percentage points. This indicates a need to address customer concerns to improve satisfaction levels.
Average check reflects customer spending per visit. Tracking this KPI helps understand revenue trends and optimize pricing strategies.
The overall average check data for Burger King in Peru is not available. However, in Lima, the average check is 36.4 PEN, with no growth compared to the previous year. This suggests stable spending habits among customers in Lima.
Outlet count indicates brand reach and market presence. Tracking outlet distribution informs expansion and market penetration strategies.
Burger King has 35 outlets in Peru. The majority, 28, are located in Lima. Other locations include La Libertad (2), Cusco (1), Junín (1), Ica (1), Piura (1), and Lambayeque (1). This shows a strong concentration in Lima with limited presence in other states.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies.
The top competitors for Burger King in Peru, based on cross-visitation, are McDonald's (10.81%), KFC (9.46%), Roky's (6.76%), Pizza Hut (5.41%), and Domino's Pizza (5.41%). This indicates that customers who visit Burger King also frequently visit these establishments.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand.
Burger King in Peru experiences peak traffic workload between 11:00 AM and 9:00 PM, with the highest traffic around 7:00 PM to 8:00 PM. Traffic is lowest between 3:00 AM and 7:00 AM. This data helps optimize staffing during peak hours.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies for better engagement.
Burger King's consumer base in Peru shows a higher affinity among women (affinity index 65) and a very high affinity among men (affinity index 129). Gen X has a very high affinity (affinity index 219), while Gen Y has an affinity index of 83, indicating they are under-indexed compared to the average consumer.