Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Subway performance in the Panama and how they change over time
See what factors influence Subway performance in the Panama and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Panama
An analysis of Subway' competitors in the Panama
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference within the industry.
Subway in Panama holds a leading market position, ranking in the top 1% within the Cafe & Restaurants industry. This high percentile shows strong customer preference and competitive advantage. Performance peers like El Trapiche, La Vasquita, Sama Sky Lounge, La Rana Dorada, Papa Johns Pizza and Domino's Pizza share a similar range.
Customer satisfaction (CSAT) reflects brand perception. Tracking CSAT helps identify areas for improvement and gauge the effectiveness of customer experience initiatives.
Subway's overall customer satisfaction in Panama is 44%, a decrease of 13.9 percentage points year-over-year. Panamá Province shows a CSAT of 49% with a significant decrease, while Panamá Oeste has 42% with increased satisfaction. This shows varying customer experiences across regions.
Average check measures customer spending per visit. Monitoring this KPI provides insights into pricing strategy and customer spending habits, impacting revenue.
The average check for Subway in Panama is 9.9 PAB, an increase of 6.2% year-over-year. Panamá Oeste shows an average check of 10.6 PAB, while Panamá Province has an average check of 8.9 PAB. These differences highlight regional spending variations.
Tracking the number of outlets indicates brand presence and market penetration. Outlet count is a key factor in overall market reach and accessibility to customers.
Subway has 61 outlets in Panamá Province, 13 in Panamá Oeste, 6 in Chiriquí, 5 in Colón, 4 in Coclé, 3 in Herrera and Veraguas, and 1 in Puntarenas Province. This distribution reflects Subway's established presence across Panama, with a concentration in Panamá Province.
Understanding competitors' cross-visitation helps refine marketing strategies. It identifies brands frequently visited by your customers, revealing market overlap.
Subway's top competitors in Panama, based on customer cross-visitation, are McDonald's (35.77%), KFC (12.20%), Domino's Pizza (11.38%), Nacionsushi (9.76%), and Pío Pío (9.76%). This indicates customers often choose these brands alongside or instead of Subway.
Traffic workload analysis reveals peak hours, informing staffing and resource allocation. It optimizes operational efficiency based on customer traffic patterns.
Subway in Panama experiences peak traffic between 11 AM and 7 PM, with the highest workload around 1 PM (52.49%). There's a significant increase starting at 7 AM, which indicates the need for staffing optimization to match the hourly workload.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies, improving campaign relevance and engagement.
Subway's customer base in Panama shows high affinity among Men (135 index) and Gen Z (195 index). Women show index 50, Gen X index 55, Gen Y index 63. This indicates that Subway is particularly appealing to the Gen Z demographic, who exhibit much higher affinity than other groups.