Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Burger King performance in the Indonesia and how they change over time
See what factors influence Burger King performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top café & restaurant brands by number of locations
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of Burger King' competitors in the Indonesia
An analysis of Burger King' competitors in the Indonesia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's Market Performance in Indonesia is in the top 1% within the Cafe & Restaurants industry, indicating a leading position. This high percentile suggests strong brand preference and competitive advantage compared to peers like Hachi, Sambal Bakar Indonesia, and others.
Customer Satisfaction reflects brand perception and loyalty, crucial for repeat business and positive word-of-mouth, impacting long-term revenue.
Burger King's overall customer satisfaction in Indonesia is 92%, a slight decrease of 1 percentage point year-over-year. Satisfaction varies by region, with Sumatra showing the highest satisfaction (95%), while Lesser Sunda Islands has the lowest (81%) indicating area for improvement in some regions.
Average Check reveals customer spending habits and pricing power, affecting overall revenue and profitability, important for financial health.
The overall Average Check for Burger King in Indonesia is 66.2K IDR, a 6.5% increase year-over-year. Sulawesi has the highest average check (80.6K IDR), while Sumatra shows the lowest (58.3K IDR). This variance indicates regional differences in spending habits.
Number of Outlets indicates market reach and accessibility, directly impacting brand visibility and potential customer base, crucial for expansion.
Burger King has 96 outlets in Java, 14 in Sumatra, 10 in Lesser Sunda Islands, 6 in Sulawesi and 2 in Kalimantan. Java dominates in the number of outlets, indicating a strategic focus on this region for market penetration.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts to gain market share.
Pizza Hut (6.24%), KFC (5.05%), and Richeese Factory (4.49%) are Burger King's top competitors based on cross-visitation, suggesting a significant overlap in customer base. Starbucks (3.28%) and McDonald's (3.06%) also appear on the list.
Traffic Workload reveals peak hours and customer flow, enabling efficient staffing, inventory management, and optimized service delivery, critical for operations.
Burger King's peak traffic workload occurs between 17:00 and 21:00, with the highest workload at 19:00 (67.57%). Traffic is lowest between 3:00 and 5:00. This data can inform staffing and promotional strategies.
Understanding consumer segments enables targeted marketing, product development, and personalized experiences, enhancing customer engagement and brand resonance.
Burger King's customer base in Indonesia shows high affinity with women (89% affinity index). The brand also indexes strongly with Gen X (107%), indicating a higher-than-average engagement for this group, while Gen Z is the lowest(93%).