Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Colombia and how they change over time
See what factors influence Burger King performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Colombia
An analysis of Burger King' competitors in the Colombia
In Cafés & Restaurants
·Aug – Oct 25
Burger King is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance in Colombia is at the 73rd percentile, indicating an above-average market standing. This means Burger King attracts more customers than many competitors. Performance peers in the same percentile range include Hamburguesas Pecado Capital, Delirio Exquisito, Astoria, Game Over Resto Bar, Bruder and Subway.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Burger King in Colombia, based on cross-visitation, are Crepes & Waffles (9.91%), McDonald's (7.33%), El Corral (5.60%), Domino's Pizza (4.31%), and Frisby (3.88%). This indicates that customers who visit Burger King also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Burger King in Colombia experiences peak traffic between 11 AM and 8 PM, with the highest workload around 6 PM (58.21%) and 7 PM (58.07%). This data suggests the need for increased staffing and resources during these hours to maintain service quality.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring messages to specific groups.
Burger King's consumer base in Colombia shows a higher affinity towards women (82%) and men (116%). Gen X shows an affinity of 118%, Gen Y shows an affinity of 83%, and Gen Z shows a very high affinity of 185%. This suggests targeted marketing efforts should consider the preferences and behaviors of Gen Z.