Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Burger King performance in the Colombia and how they change over time
See what factors influence Burger King performance in the Colombia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Colombia
An analysis of Burger King' competitors in the Colombia
Discover your traffic workload during different times of the day
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King in Colombia is in the top 1% (leading) based on market performance between 2025-06-01 and 2025-08-31. This indicates a strong market position. Peers in a similar range include Los Santos Food Trucks, Watakushi, El Altar Taquería, Starbucks, La Guaca Café Restaurante, and Restaurante & Cafe Saira.
CSAT reflects customer happiness, indicating service quality and brand perception, crucial for loyalty and business growth.
Burger King's overall customer satisfaction (CSAT) in Colombia is 66%, an 18.2 percentage point increase year-over-year. CSAT varies by region, with RAP Caribe and RAP del Agua y la Montaña showing the highest satisfaction at 73% each. The lowest satisfaction is in RAP Pacífico at 44%.
Average check reveals spending per customer, crucial for revenue insights and pricing strategy optimization, to boost profitability.
The overall average check for Burger King in Colombia is 40.1K COP, a 9.2% increase year-over-year. RAP del Agua y la Montaña has the highest average check at 41.1K COP. RAP Caribe shows 33.2K COP.
Outlet count shows brand reach. More outlets can mean stronger presence and better access, driving sales and market share.
Burger King has varying numbers of outlets across regions in Colombia. RAP (Especial) Central has the most with 20 outlets, followed by RAP del Agua y la Montaña with 15. RAP Pacífico, RAP Caribe, and RAP Gran Santander each have a significantly smaller number of outlets.
Knowing key competitors helps refine strategies. Monitoring cross-visitation reveals shared customer bases, aiding targeted marketing.
The top competitors for Burger King in Colombia, based on cross-visitation, are Crepes & Waffles (14.76%), McDonald's (11.43%), Domino's Pizza (6.19%), El Corral (5.24%), and Frisby (4.76%). This shows which brands Burger King customers also frequent.
Traffic workload by hour shows peak times. It helps optimize staffing and resources for better customer service and efficiency.
Burger King in Colombia experiences peak traffic workload between 11:00 AM and 9:00 PM, with the highest workload occurring between 6:00 PM and 8:00 PM. Traffic is significantly lower during the early morning hours (0:00 to 7:00).
Understanding consumer segments is key. Gender and generation insights allow targeted marketing and better product positioning.
Burger King in Colombia shows high affinity with men (Index: 122) and a slightly lower affinity with women (Index: 71). Among generations, Gen X shows the highest affinity (Index: 130), followed by Gen Z (Index: 108), and then Gen Y (Index: 95).