Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Burger King performance in the Canada and how they change over time
See what factors influence Burger King performance in the Canada and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Burger King' competitors in the Canada
An analysis of Burger King' competitors in the Canada
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects the brand’s share of foot traffic, revealing its competitive strength and customer preference.
Burger King holds a leading position in Canada's cafe & restaurant industry with a market performance percentile of 99. This signifies a top-tier market standing, indicating strong competitive strength. Performance peers include Freshslice Pizza, Mary Brown's Chicken, Church's Texas Chicken, Cactus Club Cafe, Chuck's Roadhouse Bar & Grill, and Moxies.
Customer satisfaction (CSAT) is crucial, reflecting customer loyalty and directly influencing brand reputation and revenue streams.
Burger King's overall customer satisfaction in Canada is 62%, a slight decrease of 0.6 percentage points year-over-year. Newfoundland and Labrador show the highest CSAT at 77% with a significant increase, while Alberta shows 73% with a decrease. New Brunswick has the lowest CSAT at 60% with a decrease.
Average check reveals customer spending habits, influencing revenue and profitability and informing pricing and promotional strategies.
Burger King's overall average check in Canada is CAD 18.5, a decrease of 1.8% year-over-year. Quebec shows the highest average check at CAD 20.8. Newfoundland and Labrador recorded the lowest average check of CAD 18.6.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and potential revenue generation across locations.
Burger King's outlet distribution in Canada is led by Ontario, with 181 locations, highlighting its strongest regional presence. British Columbia has 39 outlets. Prince Edward Island has the fewest with only 2 outlets.
Competitor analysis identifies key market rivals, informing strategies to enhance market share and differentiate brand offerings effectively.
Burger King's top competitors in Canada, based on cross-visitation, are Tim Hortons (30.15%), McDonald's (26.05%), A&W Canada (9.91%), Wendy's (7.29%), and Subway (7.15%). This shows which brands Burger King customers also frequently visit.
Traffic workload by hour helps optimize staffing and marketing efforts, ensuring efficient service during peak times and targeted promotions.
Burger King's peak traffic workload in Canada occurs between 12:00 PM and 6:00 PM, reaching its highest point at 12:00 PM (61.47%) and 1:00 PM (61.83%). The lowest traffic is between 3:00 AM and 5:00 AM.
Understanding consumer segments allows targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
Burger King's customer base shows a high affinity for women (75), but it is under-indexed compared to men (118). Gen X (134) is over-represented, while Gen Y (87) and Gen Z (82) are under-represented.