Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Burger King performance in the Belarus and how they change over time
See what factors influence Burger King performance in the Belarus and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Belarus
An analysis of Burger King' competitors in the Belarus
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Burger King in Belarus is a leading brand with a market performance of 99%, placing it in the top 1%. This indicates a strong market position and significant customer preference. Competitors like Kapibara, Mak.by, Grill Kebab, Pizzamania, Varka and Tempo all have the same market position.
Customer satisfaction reflects brand perception and loyalty, directly influencing repeat business and long-term success.
Burger King's overall customer satisfaction in Belarus is 31%, a decrease of 0.7 percentage points year-over-year. Satisfaction varies regionally, with Vitsebsk Region showing the highest satisfaction (52%) and significant growth (32.8pp), while Homyel and Brest Regions show decreased satisfaction.
Outlet count indicates brand reach and accessibility, influencing market penetration and customer convenience.
Burger King has varying numbers of outlets across Belarus, with Hrodna Region leading with 6 outlets. Other regions include Homyel Region (5), Vitsebsk and Minsk Regions (4 each), and Mahilyow and Brest Regions (3 each).
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning.
The top competitors for Burger King in Belarus, based on customer cross-visitation, are KFC (18.18%), Vasil'ki (11.36%), Dodo Pizza (9.09%), Mak.by (9.09%), and Domino's Pizza (9.09%). This indicates shared customer bases and potential areas for competitive focus.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to meet customer demand.
Burger King in Belarus experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest workload around 6:00 PM - 7:00 PM (61.05%). Traffic is minimal during early morning hours. Optimize resources for high-traffic times.
Consumer segment analysis informs targeted marketing by understanding audience demographics and preferences, optimizing messaging and channel selection.
Burger King's consumer base in Belarus shows a high affinity towards women (87%) and Men (114%). Also, Gen X (352%) are highly represented, while Gen Y (48%) is under-indexed. Marketing can focus on the preferences of these groups.