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Managing Partner, Global Business Development
See what factors influence Mak.by performance in the Belarus and how they change over time
See what factors influence Mak.by performance in the Belarus and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mak.by' competitors in the Belarus
An analysis of Mak.by' competitors in the Belarus
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mak.by is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Mak.by holds a leading market performance with a percentile of 99, placing it in the top 1% of brands in Belarus. This indicates strong customer preference. Performance peers in a similar range include Grill Kebab, Burger King, Tempo, Kapibara, and Vasil'ki.
Customer satisfaction (CSAT) reflects customers' happiness with the brand, which impacts loyalty, retention, and overall business success.
Mak.by's overall customer satisfaction is 57%, a 5 percentage point increase year-over-year, suggesting improving customer sentiment. The Homel Region shows high satisfaction at 81%, with substantial growth of 34.6pp. CSAT fluctuated between 48.33% and 61.48% during the observed period.
Number of outlets indicates brand's reach and presence. It reveals the brand's accessibility and potential market coverage.
Mak.by has a presence in multiple regions of Belarus. It has 2 outlets in Hrodna Region, and 1 outlet each in Vitsebsk, Homyel, Mahilyow and Brest Regions.
Analyzing competitors helps understand the competitive landscape, identify market trends, and refine strategies to maintain market share.
Mak.by's customers also visit KFC (18.18%), McDonald's (15.15%), and Burger King (12.12%), indicating these are key competitors. Vasil'ki (9.09%) and Papa Doner (6.06%) are also visited by Mak.by's customers, but to a lesser extent.
Traffic workload insights inform staffing, inventory, and promotional strategies, optimizing operations for peak and off-peak hours.
Traffic workload for Mak.by varies throughout the day, peaking between 17:00 and 21:00, reaching a high of 60.02% at 18:00. The lowest traffic is observed between 2:00 and 4:00, with almost no traffic. Traffic steadily increases from 5:00, indicating the start of business hours.
Understanding consumer segments helps tailor marketing efforts, personalize experiences, and target specific demographics, enhancing engagement and ROI.
Women have a high affinity (91) for Mak.by, while men are overrepresented (110). Gen X is overrepresented with an affinity index of 176, Gen Y is under-indexed (48), and Gen Z is significantly overrepresented (352), indicating a strong affinity among the younger generation.