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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mak.by performance in the Belarus and how they change over time
See what factors influence Mak.by performance in the Belarus and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mak.by' competitors in the Belarus
An analysis of Mak.by' competitors in the Belarus
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mak.by is in the top 19% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mak.by's market performance is at the 81st percentile, indicating an above average market position. This means Mak.by captures more customer traffic than most competitors. Performance peers in a similar range include Varka, Pizzamania, and Kapibara.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong brand reputation.
Mak.by's overall customer satisfaction is 58%, a 7.1 percentage point increase year-over-year. The highest CSAT is in Homyel Region (79%). CSAT decreased from May (64.41%) to July (47.83%) 2025, indicating a potential issue.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Mak.by has a limited number of outlets, with 2 in Hrodna Region and 1 each in Vitsebsk, Homyel, Mahilyow, and Brest Regions. This suggests a focused, rather than widespread, market presence.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Mak.by's top competitors based on cross-visitation are KFC (18.18%), McDonald's (15.15%), and Burger King (12.12%). This indicates that customers who visit Mak.by also frequently visit these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing customer experience and operational efficiency.
Mak.by experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (65.54%). Traffic is minimal between 0:00 and 6:00, suggesting overnight closures or limited service.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
Women show a slightly higher affinity (105) for Mak.by compared to men (93). Gen Z exhibits the highest affinity (361), followed by Gen X (180), while Gen Y is under-indexed (48). This suggests Gen Z and Gen X are key demographics.