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Managing Partner, Global Business Development
See what factors influence KFC performance in the Belarus and how they change over time
See what factors influence KFC performance in the Belarus and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Belarus
An analysis of KFC' competitors in the Belarus
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals a brand’s share of foot traffic, indicating its competitive strength and customer preference in the industry.
KFC in Belarus holds a leading position with a market performance percentile of 99, placing it in the top 1% of brands. This signifies a strong competitive advantage and high customer preference. Performance peers in a similar range include GARAGE food&coffee, Vasil'ki, Tempo, Grill Kebab, Mak.by and Burger King.
Customer Satisfaction (CSAT) is crucial for understanding customer loyalty and identifying areas for service improvement and better customer experience.
Overall customer satisfaction for KFC in Belarus is 42%, an increase of 8.7 percentage points year-over-year. Hrodna Region shows the highest CSAT at 77%, while Vitsebsk Region shows the lowest at 29%. CSAT has fluctuated between May and July 2025, dropping to 28.84% in July. This indicates areas for improvement in certain regions to enhance customer experience.
The number of outlets indicates brand reach and market presence, affecting accessibility and potential customer base across different regions.
KFC has a varying number of outlets across Belarus, with the Brest Region having the most at 11, and the Vitsebsk Region having the least at 1. The Minsk Region has 10 outlets. Other regions like Homyel and Hrodna each have 7. Mahilyow Region has 5. This distribution shows a concentration of outlets in Brest and Minsk regions.
Analyzing competitors helps understand the competitive landscape and customer preferences, enabling strategic positioning and targeted marketing efforts.
The top competitors for KFC in Belarus, based on cross-visitation, are Burger King (12.12%), Mak.by (9.09%), Domino's Pizza (7.58%), Dodo Pizza (7.58%), and McDonald's (7.58%). This indicates a significant overlap in customer base, especially with Burger King, highlighting direct competition within the fast-food sector.
Traffic workload by hours helps optimize staffing and resource allocation, ensuring efficient service during peak times and improving customer experience.
Traffic workload for KFC in Belarus peaks between 17:00 and 19:00, reaching 60.89% at 18:00. The lowest traffic workload occurs between 0:00 and 7:00. This data suggests a need for increased staffing and resource allocation during evening hours to manage customer flow effectively.
Consumer segments analysis by gender and generation enables targeted marketing strategies and product development based on consumer preferences and behaviors.
KFC's consumer base in Belarus shows high affinity among women (73%) and Gen Y (145%). Men are also represented (130%). This suggests targeted marketing efforts should focus on these segments to maximize engagement and brand loyalty, especially highlighting the importance of the restaurant among young adults.