Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Belarus and how they change over time
See what factors influence KFC performance in the Belarus and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Belarus
An analysis of KFC' competitors in the Belarus
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Belarus holds the 99th percentile, a leading position. This indicates a strong market presence and high customer preference compared to competitors like Mak.by and Burger King, both at the 81st percentile.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting revenue and long-term growth. Monitoring CSAT is crucial for identifying areas for improvement.
KFC's overall CSAT in Belarus is 43%, a 9 percentage point increase year-over-year. Hrodna Region shows the highest CSAT at 78%, while Vitsebsk Region has the lowest at 29%. CSAT decreased between June and July 2025.
Outlet count indicates market reach and expansion strategy, influencing brand accessibility and revenue potential across different regions.
KFC has a varying number of outlets across Belarus, with Brest Region leading at 11 outlets. Vitsebsk Region has the fewest, with only 2 outlets. This distribution reflects KFC's regional market penetration.
Identifying key competitors and cross-visitation patterns helps refine marketing strategies and understand customer preferences within the competitive landscape.
Burger King is the top competitor for KFC in Belarus, with a 12.12% cross-visitation rate. Mak.by follows at 9.09%. Domino's Pizza, Dodo Pizza and McDonald's share the same cross-visitation rate of 7.58%.
Traffic workload analysis identifies peak hours, enabling optimized staffing, resource allocation, and targeted promotions to enhance customer experience.
KFC in Belarus experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (61.70%). Traffic is lowest between 0:00 and 7:00, indicating overnight operational adjustments may be needed.
Understanding consumer demographics allows for tailored marketing, product development, and messaging, maximizing engagement and brand resonance.
Women show a high affinity (92) for KFC, while men are over-indexed (111). Gen Y demonstrates a very high affinity (143), suggesting targeted marketing efforts towards this generation are effective.