Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Varka performance in the Belarus and how they change over time
See what factors influence Varka performance in the Belarus and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Varka' competitors in the Belarus
An analysis of Varka' competitors in the Belarus
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Varka is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Varka's market performance is at the 72nd percentile in Belarus's Cafe & Restaurants industry, indicating an above-average market position. This means Varka outperforms 72% of its competitors. Performance peers in a similar range include Papa Doner (64th), Belyy Lis (69th), TokiNY (70th), and Pizzamania (73rd).
Number of outlets indicates brand's reach and market presence, influencing accessibility and overall revenue potential.
Varka has a total of 26 outlets in Belarus. The majority of outlets are located in the Minsk Region (10), followed by Homyel Region (5), Vitsebsk Region (4), Hrodna Region (4), Mahilyow Region (2), and Brest Region (1). This distribution highlights Minsk Region as Varka's primary market.
Competitor analysis helps understand the competitive landscape, identify key rivals, and refine strategies for market differentiation and growth.
Varka's top competitors based on cross-visitation are Tempo, Кофейня "Наше место" | кофе, десерты, уютный интерьер, and Vasil'ki, each with a 9.52% cross-visitation rate. SFB MINSK and Kitayskiy Restoranchik each have a 4.76% cross-visitation rate. This indicates that customers who visit Varka also frequently visit these establishments.
Analyzing traffic workload by hours helps optimize staffing, manage resources, and improve customer experience during peak times.
Varka experiences peak traffic workload between 18:00 and 20:00, with the highest workload at 19:00 (51.77%). Traffic gradually increases from 7:00, peaks in the evening, and declines sharply after 21:00. There is minimal activity between 0:00 and 6:00.
Understanding consumer segments allows for targeted marketing, tailored product offerings, and improved customer engagement based on demographic characteristics.
Varka's customer base shows a higher affinity among women (114) compared to men (81). Gen Y (112) and Gen Z (120) are overrepresented, indicating high affinity, while Gen X (60) is underrepresented. This suggests that Varka appeals more to younger generations and women.