Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Varka performance in the Belarus and how they change over time
See what factors influence Varka performance in the Belarus and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Varka' competitors in the Belarus
An analysis of Varka' competitors in the Belarus
In Cafés & Restaurants
·Jun – Aug 25
Varka is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Varka is a leading brand in Belarus's Cafe & Restaurants industry with a market performance percentile of 99, placing it in the top 1%. This indicates a strong market standing relative to peers like Pizzamania, Formosa Bubble Tea, Kapibara, Belyy Lis, Burger King and TokiNY.
Outlet count reflects brand reach and expansion strategy. A broader network can improve accessibility, brand recognition, and overall market presence.
Varka has a total of 14 outlets in Belarus. Most outlets are located in Minsk Region (6), followed by Homyel Region (4), Vitsebsk Region (2), Mahilyow Region (1), and Hrodna Region (1).
Competitor analysis helps identify key rivals and understand competitive dynamics, informing strategic decisions to gain market share and improve performance.
Varka's top competitors in Belarus's Cafe & Restaurants industry, based on customer cross-visitation, are Кофейня "Наше место" | кофе, десерты, уютный интерьер, Tempo, and Vasil'ki (all with 9.52% cross-visitation), followed by Milano and Sinyaya Koza (both at 4.76%).
Traffic workload analysis reveals peak hours, enabling optimized staffing, inventory, and marketing for enhanced operational efficiency and customer experience.
Varka experiences peak traffic between 8 AM and 9 PM, with the highest workload at 6 PM - 7 PM (51.54% and 51.63%, respectively). Traffic is minimal from midnight to 7 AM.
Consumer segment analysis allows for targeted marketing, tailoring strategies to resonate with specific demographics, maximizing engagement, and improving ROI.
Varka's consumer base shows high affinity among women (111 index) and under-representation among men (88 index). Generation Y (113 index) and Generation Z (117 index) segments display high affinity, while Generation X (59 index) is under-indexed.