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Managing Partner, Global Business Development
See what factors influence Domino's Pizza performance in the Belarus and how they change over time
See what factors influence Domino's Pizza performance in the Belarus and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Domino's Pizza' competitors in the Belarus
An analysis of Domino's Pizza' competitors in the Belarus
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Domino's Pizza is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows Domino's Pizza's competitive strength and customer preference in the Cafe & Restaurants industry in Belarus.
Domino's Pizza holds a leading market position in Belarus, securing a top 1% market performance. This indicates a strong brand preference and a significant share of customer traffic compared to its peers. Competitors like Бонджорно, Ramiz Restaurant - Turkish Food, Chicko, Myasnoy Restoran Mitra and Marumi also share this leading position.
Customer satisfaction is vital as it reflects brand perception and loyalty, impacting long-term growth and repeat business.
Domino's Pizza's overall customer satisfaction in Belarus is 40%, a decrease of 13.9 percentage points year-over-year. Satisfaction varies by region, with Vitsebsk Region showing the highest satisfaction (65%, +23pp) and Minsk Region showing 45% (-40.4pp). Satisfaction decreased in Brest region with 28% (-9.4pp), and increased in Homyel Region (21%, +15.9pp). CSAT score was dynamically changing within the reporting period, and increased from 38% to 41.67%.
Outlet count indicates brand reach and market penetration. It reflects the physical presence and accessibility of Domino's Pizza.
Domino's Pizza has varying outlet distribution across Belarus. Homyel, Minsk and Brest Regions each have 3 outlets, while Vitsebsk, Mahilyow and Hrodna Regions each have 2 outlets. The number of outlets are the same in the reporting period.
Competitor analysis reveals the competitive landscape. Understanding who customers also visit informs strategic positioning and marketing efforts.
Domino's Pizza in Belarus shares customers with KFC (21.74% cross-visitation), Burger King (17.39%), GARAGE food&coffee (13.04%), Vasil'ki (8.70%) and McDonald's (8.70%). This highlights the competitive set and potential for targeted marketing strategies.
Traffic workload distribution highlights peak hours. This insight optimizes staffing, resource allocation, and promotional timing.
Domino's Pizza in Belarus experiences peak traffic between 11:00 AM and 9:00 PM, with the highest workload around 6:00 PM (63.84%). There is almost no traffic between 1:00 AM and 7:00 AM.
Consumer segment data guides tailored marketing. Understanding gender and generational preferences optimizes product offerings and ad campaigns.
Domino's Pizza in Belarus shows a higher affinity among women, with an index of 63, suggesting they are overrepresented among customers. Men have an affinity index of 142. Gen X shows a high affinity (264 index), indicating strong engagement, while Gen Y has an affinity index of 72.