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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger Addict performance in the France and how they change over time
See what factors influence Burger Addict performance in the France and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger Addict' competitors in the France
An analysis of Burger Addict' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger Addict is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger Addict's market performance is at the 46th percentile in France's Cafe & Restaurants industry, indicating a below average/lagging market position. This means Burger Addict captures less foot traffic compared to many competitors. Performance peers in the same percentile range include La Scaleta Restaurant Pizzeria, Meïda, Estaminet, Restaurant Le Bercail, Carl's Jr., and Point B.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT scores often correlate with increased customer retention.
Burger Addict's overall customer satisfaction in France is 80%, a decrease of 5.3 percentage points year-over-year. This indicates a decline in customer happiness, which could impact future sales and brand perception. The CSAT score in Metropolitan France mirrors the overall score.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The average check for Burger Addict in France is 17.2 EUR, showing a slight increase of 0.1% year-over-year. This suggests customers are spending slightly more per visit than last year. The average check in Metropolitan France is consistent with the overall average.
Number of outlets indicates brand reach and market presence. More outlets can lead to greater brand visibility and accessibility for customers.
Burger Addict has 15 outlets in Metropolitan France. This indicates a moderate physical presence in the region. There is no growth data available, so it is not possible to determine if the number of outlets has changed.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
McDonald's is the top competitor for Burger Addict, with 11.85% of Burger Addict's customers also visiting McDonald's. Other key competitors include Burger King (6.67%), Quick (5.56%), KFC (4.07%), and Chicken Street (2.59%). This indicates a significant overlap in customer base with these brands.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Burger Addict experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest workload around 1:00 PM. Traffic is minimal between 3:00 AM and 10:00 AM. This data suggests the need for increased staffing during peak hours to manage customer flow effectively.
Understanding consumer segments allows for targeted marketing. Gender and generation insights enable tailored campaigns, improving engagement and ROI.
Burger Addict's customer base shows a high affinity towards women (index 87) and over-indexed for Gen Y (index 127) and Gen Z (index 151). Gen X is under-indexed (index 61). This suggests that marketing efforts could be tailored to appeal more to Gen Y and Gen Z, while also considering strategies to attract Gen X customers.