Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Point B performance in the France and how they change over time
See what factors influence Point B performance in the France and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Point B' competitors in the France
An analysis of Point B' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Point B is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows a brand’s share of foot traffic, revealing its competitive strength and customer preference.
Point B is a leading brand in France's Cafe & Restaurants industry with a 99th percentile market performance. This indicates a strong competitive position, with high customer traffic compared to peers like Del Totorino, WOK land, Restaurant Son', Le Café Marly, Ti Amo and Casa Leya, which are in the same top percentile.
Customer satisfaction (CSAT) is vital for understanding customer loyalty and predicting future revenue based on their experiences.
Point B's overall customer satisfaction in France is 64%, down 8.1 percentage points year-over-year. In Metropolitan France, CSAT also stands at 64% with the same decrease. The trend from May to July 2025 shows fluctuating CSAT, peaking in May but declining significantly by June before a slight recovery in July, indicating a need to investigate drivers of negative feedback.
Average check measures the typical customer spend, vital for revenue forecasting and understanding pricing effectiveness.
Point B's overall average check in France is 17.8 EUR, a decrease of 3.6% year-over-year. The average check in Metropolitan France is also 17.8 EUR. Monthly data shows a fluctuating average check, peaking in May 2025 and bottoming in June, which can point to pricing/seasonal variances.
Competitor analysis helps identify key players and understand customer preferences for strategic positioning.
McDonald's (13.92%), Apollo Pizza (8.81%), Burger King (7.95%), Hippopotamus (6.82%), and Quick (6.53%) are the top 5 brands that Point B's customers also visit. This indicates potential overlap and competition for customer loyalty within the Cafe & Restaurants sector in France.
Consumer segment analysis by gender and generation informs targeted marketing and positioning strategies based on consumer profiles.
Point B's consumer base shows high affinity with Women (121%), Men (119%), Gen X (119%), Gen Y (92%) and Gen Z (114%) relative to the average. These groups exhibit higher-than-average engagement, suggesting strong interest in what Point B offers, relative to an average consumer.