Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Buonissimo performance in the Germany and how they change over time
See what factors influence Buonissimo performance in the Germany and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Buonissimo' competitors in the Germany
An analysis of Buonissimo' competitors in the Germany
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Buonissimo is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Buonissimo's MARKET PERFORMANCE is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in Germany. This high percentile means Buonissimo captures significantly more customer traffic compared to most competitors. Performance peers within the same percentile include TÜRKITCH Köfte & Kebap, The Visit Coffee & Eatery, Bäckerei u. Konditorei Musswessels GmbH & Co. KG, Panthera Rodizio, eatalio, and XXXL Restaurant.
Customer satisfaction reflects the happiness of customers, impacting loyalty, reviews, and brand reputation, vital for sustained business growth.
Buonissimo's overall customer satisfaction (CSAT) is 78%, a 2.8 percentage point increase year-over-year, indicating improved customer sentiment. CSAT varies by state, with North Rhine-Westphalia showing the highest CSAT (89%), while Hesse shows the lowest (67%). The CSAT trend shows fluctuations between May and July 2025, peaking in July.
Outlet count indicates market presence, reflecting brand reach and expansion, critical for revenue potential and customer access.
Buonissimo has a total of 32 outlets in Germany. Bavaria accounts for 28 outlets, dominating the brand's presence. North Rhine-Westphalia, Baden-Württemberg and Hesse each have a considerably smaller number of outlets with 2, 1, and 1 respectively, indicating regional concentration in Bavaria.
Competitor analysis identifies key rivals, informing strategies to enhance market position and understand customer preferences.
Buonissimo's top competitors, based on customer cross-visitation, are McDonald's (10.43%), Burger King (6.09%), Der Beck (4.35%), BrotHaus Café (3.04%) and L'Osteria (3.04%). This shows that Buonissimo customers also frequent fast-food chains and regional bakeries, suggesting shared customer needs.
Traffic workload reveals peak hours, guiding staffing, inventory, and marketing for optimal resource allocation and customer experience.
Buonissimo experiences peak traffic workload between 14:00 and 16:00, reaching a high of 52.81% at 15:00. Traffic gradually increases from 09:00, peaks in the afternoon, then declines into the evening. Night hours from 00:00 to 08:00 show near-zero traffic.
Consumer segments help tailor marketing by understanding demographics, improving engagement and ROI through personalized messaging and offers.
Buonissimo's customer base is overrepresented by women, with an affinity index of 102, and slightly underrepresented by men, with an affinity index of 99. Regarding generations, Gen X has an affinity index of 97, Gen Y 93, and Gen Z exhibits a significant under-indexation at 52. This suggests a relatively lower appeal to Gen Z.