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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Buffalo Wings performance in the El Salvador and how they change over time
See what factors influence Buffalo Wings performance in the El Salvador and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Buffalo Wings' competitors in the El Salvador
An analysis of Buffalo Wings' competitors in the El Salvador
In Cafés & Restaurants
·Jul – Sep 25
Buffalo Wings is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Buffalo Wings holds the 45th percentile in El Salvador's Cafe & Restaurants industry, indicating a below average/lagging market position. This suggests the brand captures less foot traffic compared to competitors like Biggest (44th percentile) and Covana Seaside Kitchen (46th percentile).
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Buffalo Wings has an overall customer satisfaction of 58%, a slight increase of 0.3pp year-over-year. La Libertad shows high satisfaction (81%), while San Salvador lags at 49%. Recent CSAT peaked in July 2025, then declined, indicating fluctuating customer experiences.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Buffalo Wings is $14.2 USD, a decrease of 28.7% year-over-year. San Salvador has a higher average check ($15.7 USD) compared to La Libertad ($10.2 USD). Average check remained relatively stable from June to August 2025.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Buffalo Wings has 22 outlets in El Salvador, with the majority located in San Salvador (12) and La Libertad (6). Sonsonate, Santa Ana, Ahuachapán and San Miguel each have 1 outlet, indicating uneven distribution across the country.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Buffalo Wings' customers also frequently visit Pizza Hut (18.99%), Pollo Campero (16.46%), and McDonald's (15.19%). Burger King (10.13%) and San Martín (8.86%) also attract Buffalo Wings' customers, suggesting shared customer bases.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Buffalo Wings experiences peak traffic between 11 AM and 9 PM, with the highest workload at 7 PM (60.44%). Traffic is minimal between midnight and 10 AM, indicating a need for adjusted staffing during off-peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Women are overrepresented among Buffalo Wings' consumers (Affinity Index 83), while men are underrepresented (Affinity Index 111). Gen Y shows a very high affinity (Affinity Index 173), suggesting a strong connection with this generation.