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Managing Partner, Global Business Development
See what factors influence Buffalo Wings performance in the El Salvador and how they change over time
See what factors influence Buffalo Wings performance in the El Salvador and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Buffalo Wings' competitors in the El Salvador
An analysis of Buffalo Wings' competitors in the El Salvador
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Buffalo Wings is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals competitive strength and customer preference via foot traffic, vital for strategic decision-making and investment prioritization.
Buffalo Wings holds a leading market performance percentile of 98 in El Salvador's Cafe & Restaurants industry, placing it in the top 2% of brands. This indicates a strong competitive position. Peers in the same leading range include Casa Campo - Los Planes Gourmet, Fogo Bonito, Denny's, Nan Tal, Caliche's, and Kiosko San Francisco, all at the 98th percentile.
Customer satisfaction (CSAT) is crucial, reflecting brand perception, driving loyalty, and impacting revenue through positive word-of-mouth and repeat business.
Buffalo Wings demonstrates a 64% overall CSAT in El Salvador, up 1.2 percentage points year-over-year, suggesting improved customer perception. San Salvador shows a high CSAT of 75%, with a significant 13.7 percentage point increase, indicating strong performance in this state. However, CSAT decreased between May (81.82%) and June (53.33%) of 2025, which should be investigated.
Average check reflects spending per customer, vital for revenue forecasting, menu optimization, and assessing pricing strategies against operational costs.
Buffalo Wings' overall average check is $15.1 USD, down 24.4% year-over-year, indicating decreased customer spending. San Salvador's average check is $16.4 USD, showing no growth. The average check fluctuated between $15.33 and $15.5 between May and July 2025.
Outlet count indicates brand reach and market presence, driving accessibility and revenue potential across different geographic regions.
Buffalo Wings operates 16 outlets in El Salvador. San Salvador has the most with 9 outlets, followed by La Libertad with 4. Sonsonate, Ahuachapán, and San Miguel each have 1 outlet, indicating varied market penetration across different states.
Competitor analysis identifies market rivals and customer preferences, enabling businesses to refine strategies and gain a competitive advantage.
The top competitors for Buffalo Wings in El Salvador, based on customer cross-visitation, are Pizza Hut (16.95%), Burger King (13.56%), Pollo Campero (13.56%), Little Caesars Pizza (11.86%), and Subway (10.17%). This indicates shared customer interests with these brands.
Traffic workload distribution reveals peak hours, enabling staffing optimization, resource allocation, and service improvements for better customer experiences.
Buffalo Wings' traffic workload peaks between 11 AM and 9 PM, with the highest traffic around 6 PM (59.62%). Traffic is minimal between midnight and 10 AM. Understanding this pattern allows for optimized staffing and resource allocation during peak hours.
Understanding consumer segments allows targeted marketing, product development, and personalized experiences, boosting engagement and brand loyalty.
Buffalo Wings' customer base in El Salvador demonstrates a strong affinity towards women (index 71, delta -29.05) and especially towards Gen Y (index 171, delta 71.37). This over-representation of Gen Y suggests high affinity.