Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Brumby's performance in the Australia and how they change over time
See what factors influence Brumby's performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Brumby's is in the lower 33% of brands
Sample of brands in the same percentile
An analysis of Brumby's' competitors in the Australia
An analysis of Brumby's' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Brumby's market performance is in the lower 33%, indicating a below average market standing. This suggests that Brumby's captures a smaller portion of customer traffic compared to its competitors. Performance peers in the same percentile range include Kin Pan-Asian Kitchen & Bar, Shaws Bay Hotel, The Momos Hub, Sitara Biryani Point, Brodies Chicken & Burgers, and Sofia's Restaurant.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Brumby's overall customer satisfaction is 78%, a decrease of 3.3 percentage points year-over-year. Western Australia shows the highest CSAT at 89%, while Queensland and Northern Territory show decreases. Victoria shows an increase in CSAT. The CSAT dynamic data shows fluctuations between June and August 2025.
Average check (transaction value) indicates spending per customer, crucial for revenue analysis and pricing strategy optimization.
Brumby's average check is 16.3 AUD, a 1.2% increase year-over-year. Queensland's average check is 16.7 AUD. The average check dynamic data shows fluctuations between June and August 2025, with values ranging from 14.29 AUD to 17.62 AUD.
Outlet count reflects brand reach and market presence, influencing accessibility and overall revenue potential.
Brumby's has 40 outlets in Queensland, 16 in Victoria, 10 in Western Australia, 6 in Northern Territory, 2 in South Australia, and 1 in New South Wales. Queensland has the highest number of outlets, indicating a strong presence in that state.
Identifying top competitors helps understand market dynamics, benchmark performance, and refine competitive strategies.
Brumby's top competitors based on customer cross-visitation are Hungry Jack's Burgers (12.5%), McDonald's (12.5%), Subway (6.25%), Domino's Pizza (6.25%), and KFC (4.69%). This indicates that customers who visit Brumby's also frequently visit these fast-food chains.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and improve customer experience during peak times.
Brumby's traffic workload peaks between 9 AM and 12 PM, with the highest workload at 11 AM (55.70%). Traffic is minimal between 7 PM and 5 AM. This data suggests that Brumby's experiences the highest customer activity during late morning and early afternoon hours.
Understanding consumer segments by gender and generation enables targeted marketing and product development strategies.
Brumby's customer base shows a high affinity towards women (86%), while men are under-indexed (112%). Gen Y shows a high affinity (169%). This suggests that Brumby's is particularly popular among Gen Y consumers.