Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Brumby's performance in the Australia and how they change over time
See what factors influence Brumby's performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Brumby's is in the lower 37% of brands
Sample of brands in the same percentile
An analysis of Brumby's' competitors in the Australia
An analysis of Brumby's' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Brumby's market performance is at the 37th percentile, indicating a below average market position. This suggests Brumby's captures less foot traffic compared to competitors. Performance peers in the same percentile range include The Camfield, Huqqa Lounge, Gobind Sweets, Mjølner, Phillip Island Chocolate Factory, and Subiaco Hotel.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
Brumby's top competitors based on customer cross-visitation are Hungry Jack's Burgers (11.54%), Burger Urge (10.26%), McDonald's (10.26%), Subway (7.69%), and Domino's Pizza (7.69%). This indicates a significant overlap in customer base, suggesting these brands compete for the same consumer segment.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation.
Brumby's experiences peak traffic workload between 6:00 and 17:00, with the highest activity around 11:00 and 12:00. Minimal traffic occurs between 19:00 and 5:00. This data informs staffing schedules and promotional timing to optimize service during peak hours.
Consumer segments inform targeted marketing, tailoring messaging to specific demographics for higher engagement.
Brumby's customer base shows a high affinity towards women (index 93) and men (index 106). Gen X is overrepresented (index 259), while Gen Y is underrepresented (index 85). This suggests marketing efforts should consider the preferences and behaviors of Gen X.