Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Brumby's performance in the Australia and how they change over time
See what factors influence Brumby's performance in the Australia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Brumby's' competitors in the Australia
An analysis of Brumby's' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Brumby's is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand’s share of foot traffic, showing its competitive strength and customer preference in the Cafe & Restaurants industry.
Brumby's has a market performance percentile of 98, indicating a leading position in the Cafe & Restaurants industry in Australia. This means Brumby's captures a significant share of customer traffic compared to its peers. Brands with similar performance are The Colonial British Indian Cuisine, Arthur's Pizza, Fattie Prince, Koffi Bar, Little Bad Wolf, and Ba Ba Rolls.
Customer satisfaction (CSAT) reflects customer loyalty and experience, crucial for repeat business and positive word-of-mouth in the competitive Cafe & Restaurants sector.
Brumby's overall customer satisfaction is 72%, a decrease of 5.6 percentage points year-over-year. Victoria shows the highest CSAT at 81%, with a 30.1 percentage point increase. Queensland's CSAT is 70% (down 12.9 percentage points) and Western Australia's is 67% (down 33.3 percentage points). Northern Territory has a CSAT of 64% with no change.
Average check (transaction value) indicates spending per customer, essential for revenue optimization and understanding customer purchasing behavior at Brumby's.
Brumby's overall average check is 15.6 AUD, a 2.7% increase year-over-year. In Queensland, the average check is 16.7 AUD, with no change. The average check fluctuated between 14.29 AUD and 17.62 AUD during the observed period.
Competitor analysis identifies key rivals and cross-visitation patterns, helping Brumby's refine its competitive strategy and understand customer preferences.
The top competitors for Brumby's based on cross-visitation are Hungry Jack's Burgers (15.96%), McDonald's (14.89%), KFC (10.64%), Burger Urge (5.32%), and Subway (4.26%). These brands attract a notable portion of Brumby's customers, suggesting potential areas for differentiation and competitive focus.
Understanding consumer segments by gender and generation enables targeted marketing and product strategies to increase engagement and brand affinity for Brumby's.
Brumby's customer base shows a higher affinity towards women (index 105, +4.84) compared to men (index 96, -3.84). There is also a strong affinity with Gen Y (index 170, +69.66) compared to the average consumer. This suggests targeted marketing towards these segments may be effective.