Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Brown's Chicken performance in the United States and how they change over time
See what factors influence Brown's Chicken performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Brown's Chicken is in the lower 27% of brands
Sample of brands in the same percentile
An analysis of Brown's Chicken' competitors in the United States
An analysis of Brown's Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Brown's Chicken is in the lower 27% of brands, indicating a lagging market performance. This suggests a need to improve its competitive standing. Performance peers in a similar range include Campus Burgers, Doc's Marina Grill, Tito's Tacos, Helen's Hot Chicken, Lao Hu Tong, and Sumo Shabu Shabu & Korean BBQ.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT often correlates with business growth.
Brown's Chicken's overall CSAT is 62%, a decrease of 1.2 percentage points year-over-year. In Illinois, the CSAT is also 62% with a similar decrease. This indicates a need to address factors impacting customer satisfaction to prevent further decline.
Average check reveals customer spending habits, influencing revenue strategies. Monitoring it helps optimize pricing and promotions for profitability.
The overall average check for Brown's Chicken is $17.50 USD, a decrease of 16.1% year-over-year. The average check in Illinois is also $17.50 USD. This decline suggests a need to analyze pricing strategies and customer spending behavior.
Outlet count indicates brand reach and market presence. Growth signifies expansion, while decline may signal market challenges or strategic shifts.
Brown's Chicken has 21 outlets in Illinois. This indicates a concentrated presence in this state. Further analysis could explore the potential for expansion into other regions.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
The top competitors for Brown's Chicken, based on customer cross-visitation, are McDonald's (14.29%), Culver's (7.79%), Taco Bell (6.49%), Portillo's (6.49%), and Wendy's (5.19%). This indicates that customers who visit Brown's Chicken also frequent these fast-food chains.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
Brown's Chicken experiences peak traffic workload between 11 AM and 7 PM, with the highest workload at 5 PM (67.25%). There is no traffic between 10 PM and 9 AM. This data can inform staffing and promotional strategies.
Understanding consumer segments informs targeted marketing. Affinity insights guide messaging and positioning, maximizing engagement and ROI.
Women show an affinity index of 65, indicating they are under-indexed. Men show an affinity index of 134, indicating they are over-indexed. Gen X has an affinity index of 86, while Gen Y has an affinity index of 96, both under-indexed.