Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Boomarang Diner performance in the United States and how they change over time
See what factors influence Boomarang Diner performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Boomarang Diner is in the lower 43% of brands
Sample of brands in the same percentile
An analysis of Boomarang Diner' competitors in the United States
An analysis of Boomarang Diner' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Boomarang Diner's market performance is in the lower 43%, indicating a below average market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Sabor Latin Street Grill, Fog Harbor Fish House, Winking Lizard, Gohan AYCE Buffet 海天御宴, Planet Smoothie, and HOBNOB Neighborhood Tavern.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
Boomarang Diner's overall CSAT is 78%, a 2.4 percentage point increase year-over-year. In Oklahoma, the CSAT is also 78% with a similar increase. The CSAT trend shows a slight decrease from June (82.28%) to August (73.03%), indicating a need to monitor and address potential issues affecting customer satisfaction.
Average check reveals spending habits, crucial for revenue forecasting and menu optimization to boost profitability.
Boomarang Diner's overall average check is $16.20, a 1.1% decrease year-over-year. The average check in Oklahoma is also $16.20. The average check decreased from $16.52 in June to $14.73 in August, suggesting a potential need to evaluate pricing strategies or promotional offers.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth potential.
Boomarang Diner has 58 outlets in Oklahoma. This indicates the brand's established presence within the state. There is no growth data available, so it is not possible to determine if the number of outlets has changed.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
Boomarang Diner's top competitors based on customer cross-visitation are McDonald's (18.78%), Braum's Ice Cream & Dairy Store (16.03%), Sonic Drive-In (10.76%), Taco Bell (10.55%), and Whataburger (5.70%). This indicates that customers who visit Boomarang Diner also frequently visit these fast-food and casual dining establishments.
Traffic workload identifies peak hours, enabling efficient staffing and resource allocation for optimal service.
Boomarang Diner experiences peak traffic workload between 10:00 AM and 12:00 PM, with the highest workload at 11:00 AM (70.13%). Traffic is minimal between 9:00 PM and 7:00 AM. This data helps optimize staffing levels and resource allocation to meet customer demand during peak hours.
Consumer segments enable targeted marketing, tailoring strategies to resonate with specific demographics for higher engagement.
Boomarang Diner's customer base shows a higher affinity towards women (index 94) and men (index 106). Gen X is overrepresented (index 138), while Gen Y (index 70) and Gen Z (index 92) are underrepresented. This suggests that Boomarang Diner appeals more to Gen X compared to younger generations.