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Managing Partner, Global Business Development
See what factors influence Boomarang Diner performance in the United States and how they change over time
See what factors influence Boomarang Diner performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Boomarang Diner' competitors in the United States
An analysis of Boomarang Diner' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Boomarang Diner is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Boomarang Diner's market performance is in the top 1% nationwide, positioning it as a leading brand within the Cafe & Restaurants sector. This high percentile indicates strong competitive performance relative to peers like Rosa Mexicano, Mo's Seafood & Chowder, Barbounia, Dear Dad's Restaurant, Olga's Kitchen and UZU Revolving Sushi.
Customer satisfaction reflects customer loyalty and overall experience, directly impacting brand reputation and repeat business.
Boomarang Diner's overall customer satisfaction (CSAT) is 81%, with a 4.5 percentage point increase year-over-year. The CSAT in Oklahoma is also 81% and showing a growth of 4.5 percentage points, suggesting positive customer sentiment and improved service quality in its primary market.
Average check indicates spending per customer, crucial for revenue forecasting and understanding customer purchasing habits.
Boomarang Diner's average check is $16.4, reflecting a 2.1% increase year-over-year. Oklahoma's average check is $16.4 USD which show a growth value of 0%. The data indicates slight variations in customer spending trends over the observed period.
Outlet count indicates brand's reach and expansion, reflecting its presence and growth strategy within the market.
Boomarang Diner has 55 outlets in Oklahoma, indicating a focused regional presence. The outlets data suggests a saturated market with no expansion within the period. This concentration highlights the brand's strong regional foothold.
Identifying key competitors informs strategic positioning and helps understand customer preferences within the industry.
Boomarang Diner's top competitors based on customer cross-visitation are McDonald's (18.43%), Braum's Ice Cream & Dairy Store (17.20%), Sonic Drive-In (11.06%), Taco Bell (8.76%), and Whataburger (7.53%). These overlapping customer preferences highlight the competitive landscape.
Traffic workload identifies peak hours, enabling optimized staffing and resource allocation for enhanced customer service.
Boomarang Diner experiences peak traffic between 10 AM and 1 PM, with the highest workload at 12 PM (71.48%). Traffic is minimal outside the 7 AM to 8 PM window. It is important to note, that between 9 PM and 7 AM there is no traffic.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies to enhance customer engagement.
Boomarang Diner's customer base shows equal gender affinity, with women having a negligible decrease (-0.43) and men having a slight increase (0.40). The generational mix shows high affinity for Gen X (147), and lower affinity for Gen Y (69) and Gen Z (71). This shows that Gen X is overrepresented, while Gen Y and Gen Z are underrepresented.