Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Boojum performance in the Ireland and how they change over time
See what factors influence Boojum performance in the Ireland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Boojum' competitors in the Ireland
An analysis of Boojum' competitors in the Ireland
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Boojum's market performance in Ireland is at the 58th percentile in the Cafe & Restaurants industry, indicating an average/above average market standing. This means Boojum is ahead of many competitors in attracting customers. Performance peers in the same percentile range include Lana, Dinos, Café en Seine, Zambrero, Musashi, and Caffè Nero.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Boojum's overall customer satisfaction is 72%, a 2.9 percentage point increase year-over-year. Munster shows the highest CSAT at 79% with a 9.4 percentage point increase, while Connacht has a lower CSAT of 62% with a decrease of 7.7 percentage points. This suggests regional differences in customer experience.
Average check (transaction value) indicates spending per customer. Monitoring this KPI helps understand pricing effectiveness and identify upselling opportunities.
Boojum's overall average check is 17.6 EUR, a 13.2% increase year-over-year. Leinster has the highest average check at 18.6 EUR. This indicates customers are spending more per visit compared to the previous year, potentially due to menu changes or increased prices.
Number of outlets reflects brand reach and market presence. More outlets can increase accessibility and brand visibility, driving overall revenue growth.
Boojum has a total of 12 outlets in Ireland. Leinster has the most outlets with 9, followed by Munster with 2, and Connacht with 1. This distribution indicates a stronger presence in Leinster compared to other regions.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns helps refine marketing strategies and improve competitive positioning.
Boojum's top competitors based on customer cross-visitation are Sprout & Co (5%), McDonald's (5%), Andhra Bhavan (4.17%), Starbucks (3.33%), and Insomnia Coffee Company (3.33%). This indicates that customers who visit Boojum also frequent these establishments, suggesting potential areas for competitive focus.
Traffic workload by hour reveals peak operational times. Understanding these patterns helps optimize staffing, manage resources, and improve customer service during busy periods.
Boojum experiences peak traffic workload between 11 AM and 8 PM, with the highest workload at 1 PM (69.61%). Traffic is minimal before 11 AM and after 9 PM. This data suggests the need for increased staffing and resource allocation during peak hours to manage customer flow effectively.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies, enhancing engagement and brand relevance.
Boojum's customer base shows a high affinity towards women (83) and over-representation of Gen Y (120) and Gen Z (170). This suggests that Boojum is particularly popular among younger generations. Men are under-indexed (113), indicating a potential area for targeted marketing efforts.