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Managing Partner, Global Business Development
See what factors influence Insomnia Coffee Company performance in the Ireland and how they change over time
See what factors influence Insomnia Coffee Company performance in the Ireland and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Insomnia Coffee Company' competitors in the Ireland
An analysis of Insomnia Coffee Company' competitors in the Ireland
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Insomnia Coffee Company is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Insomnia Coffee Company's market performance is in the top 1% in Ireland, indicating a leading position in the Cafe & Restaurants industry. This shows strong customer preference. Performance peers include Darkey Kelly's, Johnnie Fox's Pub, Old Mill Restaurant, Subway, BóBós Burgers, and Gino's Gelato, also in the leading range.
Customer satisfaction (CSAT) reflects customer loyalty and directly impacts revenue and brand reputation. Monitoring it is crucial for business growth.
Overall customer satisfaction for Insomnia Coffee Company in Ireland is 74%, a decrease of 5.3 percentage points year-over-year. Connacht shows the highest CSAT at 87% with an increase of 0.2 percentage points, while Ulster has the lowest at 60% decreasing by 3.6 percentage points. Leinster and Munster also show decreased CSAT.
Average check (Avg Check) indicates how much customers spend per visit, influencing overall revenue and profitability trends.
The overall average check for Insomnia Coffee Company in Ireland is 12.90 EUR, a 29.90% increase year-over-year. Leinster has an average check of 12.90 EUR, while Munster's average check is 8.60 EUR. These values indicate the spending habits of customers in different regions.
Number of outlets reflects brand's reach, market presence and growth potential. Tracking outlets informs expansion strategies and market penetration.
Insomnia Coffee Company has 103 outlets in Leinster, 20 in Munster, 11 in Connacht, and 3 in Ulster. The concentration of outlets in Leinster highlights the brand's stronger presence in that region compared to other states in Ireland.
Competitor analysis identifies key rivals, informing competitive strategies. Understanding cross-visitation helps refine marketing and retain customers.
The top competitors for Insomnia Coffee Company in Ireland, based on customer cross-visitation, are McDonald's (10%), Costa Coffee (9.5%), Supermac's & Papa John's (5.5%), Starbucks (5%), and The Brazen Head (4.5%). McDonald's and Costa Coffee see the most shared customers.
Traffic workload by hours helps optimize staffing and resources. Understanding peak hours ensures smooth operations and improved customer service.
Insomnia Coffee Company experiences peak traffic workload between 11 AM and 2 PM, with the highest at 12 PM (60.97). Traffic significantly increases starting at 6 AM, peaks around midday, and declines sharply after 5 PM. The lowest traffic is between 1 AM and 5 AM.
Consumer segment analysis provides insights into customer demographics. Understanding gender and generational mix enables tailored marketing and product development.
Women show a high affinity (107 Index), and men affinity is 95 Index. Gen X has an affinity index of 102, while Gen Y shows 98 and Gen Z is under-indexed at 54. These insights into generation and gender representation can inform marketing strategies.