Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Insomnia Coffee Company performance in the Ireland and how they change over time
See what factors influence Insomnia Coffee Company performance in the Ireland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Insomnia Coffee Company' competitors in the Ireland
An analysis of Insomnia Coffee Company' competitors in the Ireland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Insomnia Coffee Company is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the cafe industry.
Insomnia Coffee Company's market performance is at the 64th percentile, indicating an average market standing. This means the brand is performing better than many competitors in Ireland's Cafe & Restaurants industry. Performance peers in the same percentile range include BóBós Burgers, Old Mill Restaurant, Darkey Kelly's, Fortune Terrace Buffet, Gino's Gelato, and Daata.
Customer satisfaction is crucial for loyalty and growth, reflecting service quality and customer experience, directly impacting revenue.
Insomnia Coffee Company's overall customer satisfaction is 75%, a decrease of 5.7 percentage points year-over-year. Connacht shows the highest satisfaction at 90% with a 2.7 percentage point increase, while Leinster and Ulster show decreases. This suggests regional differences in customer experience.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchasing behavior.
The overall average check for Insomnia Coffee Company is 12.90 EUR, a 29.90% increase year-over-year. Leinster has an average check of 12.90 EUR, while Munster's is 8.60 EUR. The dynamic data shows fluctuations, peaking in June 2025. This indicates a positive trend in customer spending.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and potential revenue generation.
Insomnia Coffee Company has 105 outlets in Leinster, 19 in Munster, 11 in Connacht, and 3 in Ulster. Leinster dominates the outlet distribution. This shows a strong presence in Leinster, with opportunities for expansion in other regions.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
McDonald's (10%) and Costa Coffee (9.5%) are the top competitors with the highest cross-visitation from Insomnia Coffee Company's customers. Supermac's & Papa John's (5.5%), Starbucks (5%), and The Brazen Head (4.5%) also show notable customer overlap. This highlights the competitive landscape.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Traffic workload peaks between 9 AM and 2 PM, with the highest traffic at 12 PM (61.66). The lowest traffic occurs between midnight and 5 AM. This data helps optimize staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific groups.
Women are slightly over-represented (101 affinity index) and Men are slightly under-represented (99 affinity index). Gen X shows high affinity (107 affinity index), while Gen Y (96 affinity index) and Gen Z (57 affinity index) are under-indexed. This suggests targeted marketing towards Gen X could be effective.