Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Bonchon performance in the Vietnam and how they change over time
See what factors influence Bonchon performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bonchon' competitors in the Vietnam
An analysis of Bonchon' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Bonchon is in the lower 42% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Bonchon's market performance in Vietnam is in the lower 42%, indicating a below average/lagging position. This means Bonchon captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Bababa Japanese Phú Quốc, La Libra Steak House Tràng Tiền, Thanh - Ốc Gao, Nhà Hàng Chợ Hàn Quốc 국제시장 KOREA BBQ, Bún đậu Thị Nở, and Shamballa Vegetarian, Restaurant.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. It's crucial for long-term success.
Bonchon's overall customer satisfaction in Vietnam is 73%, a decrease of 8.8 percentage points year-over-year. This indicates a decline in customer perception. In Hưng Yên Province, customer satisfaction is 68%, with a significant decrease of 18.8 percentage points. This suggests a need to investigate and address customer concerns to improve satisfaction levels.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer value perception.
Bonchon's overall average check in Vietnam is 273.4K VND, an increase of 16.5% year-over-year. This suggests customers are spending more per visit. In Hưng Yên Province, the average check is 204.5K VND, with no growth. This indicates a need to explore strategies to increase spending in this region.
Outlet count indicates brand reach and market penetration, influencing accessibility and revenue potential.
Bonchon has one outlet each in Lâm Đồng Province, Hưng Yên Province, and Quảng Trị Province. This limited presence suggests a focused expansion strategy or a relatively new market entry. Further expansion could increase brand visibility and market share.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and competitive advantage.
Bonchon's top competitors in Vietnam, based on customer cross-visitation, are Pizza 4P's, Highlands Coffee, Katinat, KFC, and Phê La. Pizza 4P's, Highlands Coffee, Katinat, and KFC share an equal cross-visitation rate of 8.11%, while Phê La has a rate of 5.41%. This indicates that Bonchon customers also frequently visit these brands.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Bonchon's peak traffic hours in Vietnam are between 10:00 AM and 9:00 PM, with the highest workload observed around 6:00 PM and 7:00 PM. Minimal traffic occurs between midnight and 8:00 AM. This data suggests the need for optimized staffing and resource allocation during peak hours to ensure efficient service.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for higher engagement.
Bonchon's customer base in Vietnam shows a high affinity towards women (99) and men (101). Gen Z is overrepresented (132), while Gen Y is near average (92), and Gen X is underrepresented (32). This suggests that Bonchon appeals more to younger generations, particularly Gen Z.