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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Bonchon performance in the Vietnam and how they change over time
See what factors influence Bonchon performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Bonchon is right in the middle
Sample of brands in the same percentile
An analysis of Bonchon' competitors in the Vietnam
An analysis of Bonchon' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Bonchon's market performance in Vietnam is at the 46th percentile, indicating a below average/lagging position. This suggests Bonchon has a smaller market share compared to competitors. Performance peers in the same percentile range include My Banh Mi, Tokyo Tantanmen Restaurant, Truyền Thuyết ChamPong Quận 3 - 전설의짬뽕 3군점, SUSHI GOLD, Sushi 79, and Quán Của Thời Thanh Xuân.
Identifying top competitors helps understand the competitive landscape. Analyzing cross-visitation patterns reveals shared customer base and potential areas for differentiation.
Bonchon's top competitors in Vietnam, based on customer cross-visitation, are Pizza 4P's (7.48%), KFC (6.80%), Highlands Coffee (5.44%), Katinat (5.44%), and Pizza Hut (3.40%). This indicates that customers who visit Bonchon also frequently visit these brands, suggesting they compete for the same customer base.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and maximizes revenue potential.
Bonchon's peak traffic hours in Vietnam are between 17:00 and 21:00, with the highest workload at 19:00 (62.51%). Traffic is minimal between midnight and 8:00. This information allows for optimized staffing and resource allocation during peak hours to ensure efficient service.
Understanding consumer segments allows for targeted marketing. Gender and generation insights enable tailored campaigns, improving engagement and ROI.
Bonchon's customer base in Vietnam shows a high affinity towards women (98) and men (102). Gen Z (149) are overrepresented, while Gen Y (82) are underrepresented. This suggests that Bonchon is particularly appealing to Gen Z consumers.