Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Bom Prato performance in the Brazil and how they change over time
See what factors influence Bom Prato performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bom Prato' competitors in the Brazil
An analysis of Bom Prato' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Bom Prato is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Bom Prato, with a market performance percentile of 99, is a leading brand. This high percentile means the brand captures a significant share of foot traffic and is highly preferred within its competitive landscape. Performance peers include Padaria Boa Vista, Top Tacos N1 - Restaurante Mexicano, Dino Restaurante: Temático, Espaço Kids, Aniversários, Morumbi, Padaria Grão Pinheiros, Potiguar Caldos I Restaurante Sobradinho DF, and Pizzaria e Sushi Garibaldi, all positioned similarly.
Customer Satisfaction reflects how well the brand meets customer expectations, impacting loyalty and brand perception.
Bom Prato's overall customer satisfaction is 81%, a decrease of 11.4 percentage points year-over-year. The Southeast Region mirrors this satisfaction level. While still positive, the downward trend suggests a need to investigate and address factors affecting customer perception to regain prior satisfaction levels.
Number of Outlets indicates brand reach and expansion, reflecting growth and market presence.
Bom Prato has 19 outlets in the Southeast Region. This indicates a focused regional presence, with the Southeast Region representing the entirety of its current outlet distribution. Expansion into new regions, or further expansion within the Southeast region, could increase its market share.
Competitor analysis identifies key rivals, revealing competitive dynamics and potential market share threats.
Bom Prato's top competitors based on customer cross-visitation include McDonald's (20%), Bom prato (10%), Habib's (6.36%), Burger King (6.36%), and Outback Steakhouse (3.64%). McDonald's shows significantly higher overlap in customer visits. Bom Prato may need to analyze the competitive strategies of McDonald's and Bom prato to ensure it remains competitive.
Activity (Traffic Workload) shows peak hours, guiding staffing and resource allocation for optimal service.
Bom Prato experiences peak traffic workload between 11:00 AM and 1:00 PM, with the highest traffic workload recorded at 12:00 PM (63.28%). Traffic Workload dramatically increases from 6:00 AM, peaking at noon, and decreasing rapidly after 1:00 PM. Staffing levels and resource allocation should be maximized during these peak hours to meet customer demand.
Consumer Segments highlights key demographics, enabling targeted marketing and product development strategies.
Women show an affinity of 53%, while Men show an affinity of 141%. Gen X has an affinity of 213%, while Gen Z shows affinity of 384%. These segments are overrepresented within Bom Prato's customer base. The data indicates Bom Prato may want to understand what attracts Gen Z to the brand.