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Managing Partner, Global Business Development
See what factors influence Blue Luna performance in the Mexico and how they change over time
See what factors influence Blue Luna performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Blue Luna' competitors in the Mexico
An analysis of Blue Luna' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Blue Luna is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance reveals competitive strength and customer preference, showing brand's share of foot traffic in the industry.
Blue Luna, with a market performance of 99 in Mexico's Cafe & Restaurants industry, is a leading brand, being in the top 1%. This indicates a strong market presence and customer preference compared to competitors. Performance peers include Hello Sushi, Las Tostadillas Del Mar Ruta Nader, Sushi Oda, El Hidalguense, Las Fresas del km 23 1/2, and Taquería los parientes Tecamac.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting business growth and profitability.
Blue Luna's overall CSAT in Mexico is 56%, a decrease of 2.5 percentage points year-over-year. In Baja California, the CSAT mirrors the overall value at 56% with a decrease of 2.5 percentage points. This indicates a need to address factors impacting customer experience to improve satisfaction levels. CSAT was highest in July 2025 (60) and lowest in June 2025 (51.85).
Average check reflects spending per customer, influencing revenue. Monitoring trends helps optimize pricing and promotions.
Blue Luna's overall average check in Mexico is 180.6 MXN, a decrease of 20.2% year-over-year. In Baja California, the average check mirrors the overall value at 180.6 MXN with 0% change. Highest average check was in July 2025 (210 MXN) and the lowest in May 2025 (155.26 MXN).
Outlet count indicates brand reach and expansion, reflecting market presence and growth potential.
Blue Luna has 25 outlets in Baja California, Mexico. This reflects the brand's established presence in the region and its current operational scale.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Blue Luna's top competitors, based on cross-visitation, are Carl's Jr. (17.05%), Starbucks (7.95%), Caffenio (7.95%), Little Caesars Pizza (5.68%), and La Torta Plaza (4.55%). This shows the brands that Blue Luna customers also frequent, informing marketing and competitive strategies.
Traffic workload patterns reveal peak hours and inform staffing, promotions, and resource allocation strategies.
Blue Luna experiences peak traffic workload between 12:00 and 13:00 (55.82), with high activity from 6:00 to 20:00. Traffic is lowest between 1:00 and 5:00. These patterns inform staffing and operational adjustments.
Understanding consumer segments informs targeted marketing, allowing brands to tailor strategies to specific demographics.
Blue Luna's customer base shows a high affinity among Women (112%), indicating overrepresentation compared to the average consumer. Similarly, Gen X (249%) exhibits a high affinity. Gen Y is under-indexed (69%), relative to the average consumer.