Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Blue Luna performance in the Mexico and how they change over time
See what factors influence Blue Luna performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Blue Luna is in the lower 35% of brands
Sample of brands in the same percentile
An analysis of Blue Luna' competitors in the Mexico
An analysis of Blue Luna' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Blue Luna's market performance is at the 35th percentile, indicating a below average market position. This means Blue Luna captures less foot traffic compared to most competitors. Performance peers in the same percentile include El Herradero, Atelier Town Square, Costeñito Saltillo, Jolly: Coffee And Late Breakfast, Rica pancita la auténtica de Rogelio R, and ISMO.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
Blue Luna's overall customer satisfaction is 58%, a decrease of 6 percentage points year-over-year. In Baja California, the CSAT is also 58%, with a similar decrease. This indicates a decline in customer happiness, potentially impacting brand loyalty and requiring attention to improve customer experience.
Average check reveals customer spending habits, influencing revenue strategies and profitability optimization.
The overall average check for Blue Luna is 186 MXN, a decrease of 7% year-over-year. In Baja California, the average check is also 186 MXN. This suggests customers are spending less per visit, which could impact overall revenue and profitability.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential.
Blue Luna has 26 outlets in Baja California. This indicates the brand's physical presence and accessibility within the region, directly impacting its potential customer base and revenue generation.
Competitor analysis identifies key rivals, informing strategic positioning and competitive advantage.
Blue Luna's top competitors based on customer cross-visitation are Carl's Jr. (10.96%), Starbucks (8.22%), Caffenio (5.48%), Café de la Flor (4.11%), and Baristi (4.11%). This reveals the brands that Blue Luna's customers also frequent, highlighting direct competition and potential areas for differentiation.
Traffic workload by hour reveals peak times, optimizing staffing and resource allocation for efficiency.
Blue Luna experiences peak traffic workload between 12:00 PM and 1:00 PM, with 55.38% and 55.51% respectively. The lowest traffic occurs between 1:00 AM and 5:00 AM. This data helps optimize staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments enables targeted marketing, enhancing engagement and ROI.
Blue Luna's customer base shows a higher affinity towards women (Index 104) and Gen X (Index 337). This suggests that women and Gen X are overrepresented among Blue Luna's customers, indicating a stronger connection or preference for the brand compared to the average consumer. Gen Y is underrepresented (Index 34).