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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Bill Gray's performance in the United States and how they change over time
See what factors influence Bill Gray's performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bill Gray's' competitors in the United States
An analysis of Bill Gray's' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Bill Gray's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic. It reveals competitive strength and customer preference in the Cafe & Restaurants industry.
Bill Gray's has a market performance percentile of 99, indicating a leading position in the market. This suggests high customer preference. Performance peers in a similar range include ONGI, Stuart Boathouse, Fuji buffet, Ancho & Agave, 131 MAIN Restaurant, Sapori Montclair, all at position 99.
Customer satisfaction reflects brand perception. Tracking it year-over-year reveals improvements, declines, and highlights areas needing attention.
Bill Gray's overall customer satisfaction (CSAT) is 67%, a 2.8 percentage point increase year-over-year. This suggests improving customer sentiment. CSAT in New York state also stands at 67%, reflecting a similar positive trend.
Average check reflects spending per customer. Monitoring trends informs pricing strategies and promotional effectiveness in Cafe & Restaurants industry.
Bill Gray's overall average check is $19.40, a 10.90% decrease year-over-year. This could indicate changes in menu pricing, customer order habits, or promotional impacts. The average check in New York is $19.40.
Outlet count indicates market reach and expansion. Changes reflect growth, consolidation, and geographic focus in the Cafe & Restaurants sector.
Bill Gray's has 13 outlets in New York. This number reflects the brand's current physical presence and distribution network within the state.
Competitor analysis shows the overlap in customer base. It reveals direct rivals and opportunities for differentiation in the Cafe & Restaurants sector.
Bill Gray's top competitors based on customer cross-visitation are McDonald's (15.91%), Burger King (10.91%), Dunkin' (9.55%), Wendy's (8.64%), and Tom Wahl's (5.00%). This indicates that customers who visit Bill Gray's also frequent these fast-food chains.
Traffic workload by hour shows peak and off-peak times. This insight is crucial for staffing, inventory, and promotional scheduling.
Bill Gray's experiences peak traffic workload between 17:00 (61.57%) and 18:00 (66.61%). The lowest traffic workload is between 0:00 and 10:00, suggesting nighttime and early morning periods are the least busy.
Consumer segments by Gender/Generation inform marketing. Affinity shows segment engagement, guiding targeted campaigns and positioning strategies.
Bill Gray's consumer base shows a gender affinity index of 83 for Women and 116 for Men, showing that men are overrepresented. Among generations, Gen X has a high affinity (147), while Gen Y (58) and Gen Z (54) are under-indexed.