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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Bill Gray's performance in the United States and how they change over time
See what factors influence Bill Gray's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Bill Gray's is in the lower 35% of brands
Sample of brands in the same percentile
An analysis of Bill Gray's' competitors in the United States
An analysis of Bill Gray's' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Bill Gray's market performance is in the lower 35%, indicating a lagging position. This means the brand captures less foot traffic compared to competitors. Performance peers in the same range include BunSlut, TouchDown Wings, Zorbaz, The Hen and the Hog Smoke House Cantina, Barrel & Boar, and Tubby's Sub Shop.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Bill Gray's overall CSAT is 64%, a decrease of 0.9 percentage points year-over-year. In New York, the CSAT is also 64% with the same decrease. This indicates a slight decline in customer satisfaction, requiring attention to improve customer experience.
Average check reveals spending per customer, crucial for revenue insights. Monitoring trends helps optimize pricing and promotions to boost profitability.
Bill Gray's overall average check is $19.40, a decrease of 7.7% year-over-year. The average check in New York is $19.40. This decrease suggests customers are spending less per visit, potentially impacting overall revenue.
Outlet count indicates brand reach and market presence. Growth signifies expansion, while stability suggests market consolidation or strategic focus.
Bill Gray's has 14 outlets in New York. The number of outlets remained constant, indicating no expansion or reduction in the number of locations during the reporting period.
Identifying top competitors based on customer cross-visitation helps understand market dynamics and refine strategies to attract and retain customers.
Bill Gray's top competitors based on customer cross-visitation are McDonald's (15%), Burger King (6.67%), Wendy's (6.11%), Dunkin' (6.11%), and Tom Wahl's (5%). This shows customers who visit Bill Gray's also frequent these fast-food chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Bill Gray's traffic workload peaks between 17:00 and 19:00, with the highest workload at 18:00 (66.20). Traffic is minimal between 0:00 and 10:00. This data helps optimize staffing during peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing, improving engagement and ROI by aligning messaging with specific demographics.
Bill Gray's customer base shows a higher affinity for women (77%) and men (122%). Gen X shows high affinity (129%), while Gen Y (73%) and Gen Z (16%) are under-indexed. This suggests targeted marketing towards Gen X and women may be effective.