Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence BΙG PΙZZA performance in the Argentina and how they change over time
See what factors influence BΙG PΙZZA performance in the Argentina and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
BΙG PΙZZA is in the top 1% of brands
Sample of brands in the same percentile
An analysis of BΙG PΙZZA' competitors in the Argentina
An analysis of BΙG PΙZZA' competitors in the Argentina
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
BΙG PΙZZA holds a leading market position in Argentina's Cafe & Restaurants industry with a 99th percentile ranking. This indicates a strong competitive presence. Performance peers include PARRILLA EL PA, Marga Restaurante, Gorrión, Casimiro Biguá, Quotidiano Bar de Pastas, and Nápoles, all within a similar range.
CSAT reflects customer happiness, crucial for loyalty and growth. Tracking it by location pinpoints satisfaction drivers and problem areas.
Overall customer satisfaction for BΙG PΙZZA is 79%, a slight decrease of 1.9 percentage points year-over-year. Santa Cruz Province shows high satisfaction (96%) with significant growth. Buenos Aires has good satisfaction (80%) with growth. Santa Fe shows low satisfaction (47%) with a decline.
Average check reveals spending habits, vital for revenue strategies. Location-based insights enable tailored pricing and promotions.
The overall average check for BΙG PΙZZA is 8.6K ARS, a significant increase of 39.3% year-over-year. In Buenos Aires, the average check is 8.7K ARS with no growth, indicating stable spending in that region.
Outlet count indicates market reach and brand presence. Location data informs expansion and resource allocation strategies.
BΙG PΙZZA has a total of 79 outlets in Argentina. The majority (52) are located in Buenos Aires, indicating a strong presence there. Santa Fe has 7 outlets, Santa Cruz Province 5, and other provinces have fewer locations.
Understanding key competitors and customer overlap helps refine market positioning and identify growth opportunities.
The top competitors for BΙG PΙZZA, based on cross-visitation, are McDonald's (13.58%), Mostaza (6.04%), Grido Helado (4.53%), Burger King (4.15%), and Café Martínez (3.02%). This indicates that customers of BΙG PΙZZA also frequently visit these fast-food and cafe chains.
Traffic workload by hour identifies peak times, optimizing staffing and resource allocation for better customer service.
BΙG PΙZZA experiences peak traffic workload between 11 AM and 10 PM, with the highest activity around 8-9 PM (51.82%-51.88%) . Traffic is significantly lower during early morning hours (0-9 AM), indicating an opportunity to optimize service and marketing efforts.
Consumer segment analysis by gender and generation tailors marketing, aligning with preferences and maximizing engagement.
BΙG PΙZZA's customer base shows a higher affinity towards men (129 index) and Gen Y (181 index). Women are under-indexed (73 index). These insights suggest that BΙG PΙZZA is more popular amongst younger male customers.