Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Big M performance in the France and how they change over time
See what factors influence Big M performance in the France and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Big M' competitors in the France
An analysis of Big M' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Big M is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Big M holds a leading market position in France's Cafe & Restaurants industry with a 99th percentile. This places Big M in the top 1% of brands, indicating a very strong competitive standing relative to peers like Restaurant Izard Café Central (ICC), Autour du Buffet, Krousty Sabaidi, Dragon d'or wok 51, Matsuri, and Kasumi 云 - Restaurant Japonais Fusion, all positioned in the 99th percentile.
Customer satisfaction is crucial, reflecting customer loyalty, brand perception, and overall business health, impacting long-term success.
Big M's customer satisfaction in France is strong at 81%, with a notable 3.1 percentage point increase year-over-year. This indicates positive customer sentiment and improving brand perception in Metropolitan France. Monthly CSAT scores ranged from 80.08% to 82.48% during the reporting period.
Average check reveals how much customers spend per visit, key for revenue insights and pricing strategy effectiveness.
Big M's average check in France is 19 EUR, showing a 6.6% increase year-over-year. This suggests customers are spending slightly more per visit. Average check in Metropolitan France is 19 EUR. Monthly average check ranged from 18.80 EUR to 19.34 EUR.
Number of outlets indicates brand's reach and market presence, crucial for accessibility and revenue generation.
Big M operates 54 outlets in Metropolitan France. This reflects the brand's established presence and distribution network within the region, indicating a solid base for serving its customer base.
Understanding competitors helps refine strategies, identify opportunities, and maintain a competitive edge.
McDonald's (15.75%), Burger King (8.22%), Quick (4.11%), O'Tacos (3.65%), and KFC (3.42%) are top competitors of Big M, based on cross-visitation data. These brands represent the primary competitive landscape for Big M in the French Cafe & Restaurants market.
Analyzing traffic workload helps optimize staffing, manage resources, and improve customer experience during peak hours.
Big M experiences peak traffic between 11 AM and 10 PM, with the highest workload between 7 PM and 9 PM. Traffic is lowest between 4 AM and 6 AM. These patterns enable Big M to optimize staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments informs targeted marketing, enhances product development, and drives customer engagement strategies.
Big M's customer base shows high affinity among women (79 index) and Gen Y (133 index). Men consumer segment is overrepresented (120 index), and Gen X and Gen Z segments are underrepresented (50 index and 68 index respectively) . This shows the brand's appeal to these consumer groups.