Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Big M performance in the France and how they change over time
See what factors influence Big M performance in the France and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Big M is right in the middle
Sample of brands in the same percentile
An analysis of Big M' competitors in the France
An analysis of Big M' competitors in the France
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Big M's market performance is at the 50th percentile, indicating an average market position in France's Cafe & Restaurants industry. This means Big M's foot traffic is on par with the median competitor. Performance peers in the same percentile range include Heiko - Poke & Acai bowl Bar, Chocolaterie Daniel Stoffel, La Pizza Cresci, Kasumi 云 - Restaurant Japonais Fusion, Polpo Brasserie, and Best Wok - Restaurant à volonté.
Customer satisfaction reflects brand perception, impacting loyalty and revenue. High satisfaction scores often correlate with repeat business and positive word-of-mouth.
Big M's overall customer satisfaction (CSAT) is 82%, a 3 percentage point increase year-over-year. This indicates a positive trend in customer perception. The CSAT in Metropolitan France is also 82%, mirroring the overall satisfaction. The CSAT has fluctuated between 80.57% and 83.56% from May to July 2025.
Average check reveals spending habits, crucial for revenue forecasting and menu optimization. Increases suggest higher customer spending or price adjustments.
Big M's overall average check is 19 EUR, a 6.6% increase year-over-year. This suggests customers are spending more per visit. The average check in Metropolitan France is also 19 EUR. The average check has fluctuated between 18.80 EUR and 19.34 EUR from May to July 2025.
Outlet count indicates market reach and growth potential. Expansion reflects brand confidence and investment in capturing market share.
Big M has 61 outlets in Metropolitan France. This number represents the total number of outlets for Big M in the region during the specified period. There is no growth data available for the number of outlets.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and differentiation efforts to attract customers.
Big M's top competitors based on customer cross-visitation are McDonald's (15.75%), Burger King (8.45%), Quick (4.11%), O'Tacos (3.65%), and KFC (3.42%). This indicates that a significant portion of Big M's customers also visit these fast-food chains.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience and minimize wait times.
Big M experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest traffic occurring between 6:00 PM and 8:00 PM. The lowest traffic workload occurs between 3:00 AM and 7:00 AM. This data helps optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for increased engagement and conversion rates.
Big M's customer base shows a high affinity for women (80) and men (120). Gen Y (133) shows a higher affinity compared to Gen X (50) and Gen Z (68). This suggests that Gen Y is overrepresented in Big M's customer base, while Gen X and Gen Z are underrepresented.