Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Beutea performance in the Malaysia and how they change over time
See what factors influence Beutea performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Beutea' competitors in the Malaysia
An analysis of Beutea' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Beutea is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share, reflected by foot traffic, indicates brand strength and customer preference in a competitive landscape.
Beutea, with a 99th percentile MARKET PERFORMANCE, is a leading brand in Malaysia's Cafe & Restaurants industry, indicating a substantial share of customer traffic and strong market presence. Performance peers in the same range include Pak Punjab Restaurant, Kars Fine Meat And Steak (Streetmall Cyberjaya), Chicken Claypot House, Idealite Vegetarian @ e-Gate, Mr. Tuk Tuk Sunway Pyramid, and Roots.
CSAT reflects customer loyalty and brand perception, directly impacting repeat business and word-of-mouth referrals.
Beutea's overall customer satisfaction (CSAT) is 62%, a decrease of 14 percentage points year-over-year. CSAT varies by state, with Malacca showing the highest satisfaction (85%) and Selangor the lowest (46%). This decline indicates a need to investigate and address customer concerns, particularly in Penang and Selangor, where the largest drops were observed. Kuala Lumpur also needs improvement.
Average check reveals spending habits, impacting revenue forecasts and menu/pricing strategies.
Beutea's overall average check is 16 MYR, a 17.4% decrease year-over-year. Average check varies by state, with Johor having the highest (20.3 MYR) and Penang the lowest (13.3 MYR). The decrease indicates customers are spending less per visit, requiring analysis of pricing and offerings. Selangor (16.1 MYR) and Kuala Lumpur (14.3 MYR) also indicate opportunities for improvement.
Outlet count indicates market reach, impacting brand visibility and customer accessibility.
Beutea has a varying number of outlets across Malaysia, with Johor and Kuala Lumpur each having 9 outlets, indicating the largest presence. Selangor and Penang have 7. This distribution demonstrates a strong presence in key urban areas but suggests room for expansion in states like Sarawak, Perak, Negeri Sembilan, and Pahang.
Analyzing competitors reveals market dynamics, informing strategies to gain an edge and attract customers.
Beutea's top competitors based on customer cross-visitation are Oriental Kopi 华阳 (9.16%), ONO - Specialty Coffee & Matcha (5.34%), ZUS Coffee (4.96%), Monograph Cafe & Dining (4.20%), and CHAGEE (4.20%). This data shows that Beutea customers also frequent these brands, highlighting direct competition. Focus on competitive advantages against these brands is needed.
Traffic workload shows peak hours, informing staffing/resource allocation to optimize customer experience.
Beutea's peak traffic workload occurs between 11:00 AM and 9:00 PM, with the highest activity around 8:00 PM (58.29%). Traffic is minimal between midnight and 9:00 AM. This indicates the need for maximum staffing and resources during peak hours to ensure customer satisfaction and minimize wait times. Resources can be reduced during low-traffic periods.
Consumer segment analysis informs targeted marketing and positioning, based on gender and generational preferences.
Beutea's customer base has a high affinity among women (112 index) and Gen Z (144 index). There is an under-representation among men (90 index), Gen X (97 index), and Gen Y (77 index). These insights suggest opportunities to tailor marketing campaigns to attract Gen X, Gen Y and male customers, while leveraging the brand's popularity with Gen Z and women.