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Managing Partner, Global Business Development
See what factors influence Bastard Burgers performance in the Sweden and how they change over time
See what factors influence Bastard Burgers performance in the Sweden and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bastard Burgers' competitors in the Sweden
An analysis of Bastard Burgers' competitors in the Sweden
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market Performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Bastard Burgers holds a leading market performance percentile of 99 in Sweden's Cafe & Restaurants sector, indicating strong customer preference. Peers like Taco Bar, O'Learys, Pinchos and Subway also share a leading position.
CSAT reflects customer happiness. Tracking it identifies areas for service improvement, boosting loyalty and positive word-of-mouth, which drives growth.
Bastard Burgers' overall customer satisfaction is at 66%, a decrease of 7.1 percentage points year-over-year. Satisfaction varies by county, with Kalmar County showing the highest satisfaction (92%) and Värmland County showing the highest growth (11.2pp).
Average check reveals spending habits. Monitoring it helps optimize pricing, promotions, and menu strategies for revenue growth and customer value.
Bastard Burgers' average check is 195.7 SEK, a decrease of 1.7% year-over-year. Västerbotten County has the highest average check (331.3 SEK). The average check was highest in May 2025 (201.57 SEK).
Outlet count indicates brand reach. Tracking it shows expansion, market penetration, and growth potential, which can attract investors and customers.
Bastard Burgers has a significant presence in Stockholm County with 25 outlets. Västra Götaland County follows with 10 outlets. Other counties have fewer locations, indicating room for expansion.
Knowing competitors is crucial. It informs strategies to differentiate, attract customers, and maintain a competitive edge in the Cafe & Restaurants market.
McDonald's (15.46%) and Max Burgers (11.36%) are Bastard Burgers' top competitors based on cross-visitation. Espresso House (4.66%) and Burger King (4.28%) also see notable customer overlap.
Traffic workload identifies peak hours. It helps optimize staffing, manage resources, and ensure smooth operations, improving customer experience and efficiency.
Bastard Burgers experiences peak traffic between 11 AM and 7 PM, with the highest workload around 12 PM and 1 PM (63.33% and 63.66% respectively). Traffic is minimal between 1 AM and 5 AM.
Understanding consumer segments by Gender and Generation is strategically important for targeted marketing and positioning to maximize customer engagement.
Bastard Burgers shows high affinity with Women (81 affinity index), and overrepresentation with Men (111 affinity index). Gen Y (122 affinity index) are strongly represented. Gen X (74 affinity index) and Gen Z (47 affinity index) are underrepresented.
