Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Sweden and how they change over time
See what factors influence Subway performance in the Sweden and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Sweden
An analysis of Subway' competitors in the Sweden
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in Sweden is at the 63rd percentile, indicating an average/above average market standing. This means Subway outperforms many competitors in attracting customers. Performance peers in a similar range include Jalvi (60), Jureskogs (61), and Basta - Italiensk Restaurang (61).
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Subway's overall customer satisfaction in Sweden is 62%, a significant increase of 17 percentage points year-over-year. Kalmar County shows the highest satisfaction at 86%, with a growth of 35.7 percentage points. This indicates a strong positive trend in customer perception across various locations.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Subway in Sweden is not available. However, Västra Götaland County has the highest average check at 164.3 SEK. The average check fluctuated between 114.15 SEK and 141.04 SEK during the observed period, indicating variability in customer spending.
Outlet count indicates market presence and accessibility, influencing brand reach and customer convenience.
Subway has 49 outlets in Stockholm County, the highest number in Sweden. Västra Götaland County follows with 22 outlets. This distribution highlights key areas of market concentration for Subway within Sweden.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's is the top competitor for Subway in Sweden, with a cross-visitation rate of 25.17%. Max Burgers and Burger King also show significant cross-visitation rates at 17.13% and 9.09% respectively. This indicates shared customer bases and competitive overlap.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Subway experiences peak traffic workload between 11:00 AM and 6:00 PM, with the highest workload at 12:00 PM (57.40%) and 1:00 PM (57.29%). Traffic is minimal between 4:00 AM and 7:00 AM. This data informs staffing and resource allocation strategies.
Understanding consumer segments informs targeted marketing and positioning strategies, maximizing engagement and ROI.
Subway's customer base in Sweden shows a high affinity towards women (92) and men (105). Gen Z shows a very high affinity (196), while Gen X (86) and Gen Y (90) are under-indexed. This suggests targeted marketing towards Gen Z could be particularly effective.