Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Subway performance in the Sweden and how they change over time
See what factors influence Subway performance in the Sweden and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Sweden
An analysis of Subway' competitors in the Sweden
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway in Sweden has a market performance percentile of 99, indicating a leading position. This signifies Subway captures a substantial share of customer visits compared to its peers. Performance peers: Mae Thai, Sushi Yama, Taco Bar, BASTA - Italiensk Restaurang, Bastard Burgers, Jureskogs.
Customer satisfaction reveals brand perception. Tracking overall CSAT and regional variations are crucial for continuous brand improvement.
Subway's overall customer satisfaction in Sweden is 60%, a 16.2 percentage point increase year-over-year. Kalmar County shows the highest satisfaction at 82%. This positive trend indicates improved customer experiences. Recent CSAT trend shows increase from 51.13% in May to 67.92% in July.
Average check reflects spending per visit. Monitoring this metric helps understand customer purchasing behavior and revenue trends.
Subway's overall average check in Sweden is 128.5 SEK, a 0.1% increase year-over-year. Västra Götaland County has the highest average check at 164.3 SEK. Recent average check trend shows increase from 114.15 SEK in June to 141.04 SEK in July.
Outlet count shows brand's presence. Tracking distribution across regions helps understand market penetration and expansion opportunities.
Subway has a significant presence in Sweden, with the highest number of outlets in Stockholm County (49). Västra Götaland County has 22 outlets, while Skåne County has 19. Other counties have significantly fewer locations indicating areas for potential expansion.
Competitor analysis identifies key rivals. Understanding customer overlap informs strategies to strengthen competitive advantage.
Subway's top competitors in Sweden, based on cross-visitation, are McDonald's (25.26%), Max Burgers (17.19%), and Burger King (9.12%). ChopChop Asian Express and Espresso House also show notable customer overlap, requiring focused competitive strategies.
Traffic workload reveals peak hours. Analyzing hourly trends informs staffing and marketing to optimize resource allocation and customer experience.
Subway's traffic workload in Sweden peaks between 11:00 and 16:00, with the highest traffic at 12:00 (57.86%). Traffic is minimal between 0:00 and 7:00. Resource allocation should align with these peak hours to optimize service.
Consumer segments define target audiences. Understanding demographics informs tailored marketing and product development strategies for enhanced customer engagement.
Subway's consumer base in Sweden shows a high affinity among women (83 affinity index) and significantly higher affinity among Gen Z (215 affinity index). Men have affinity index of 109. Gen X and Gen Y are under-indexed. This data suggests opportunities for tailored marketing.