Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Baskin-Robbins performance in the Malaysia and how they change over time
See what factors influence Baskin-Robbins performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Baskin-Robbins is in the lower 40% of brands
Sample of brands in the same percentile
An analysis of Baskin-Robbins' competitors in the Malaysia
An analysis of Baskin-Robbins' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins' market performance in Malaysia is in the lower 40%, indicating a below average market standing. This suggests it captures less foot traffic compared to competitors. Performance peers in the same percentile range include 一碟一味, Vanakam India Tasek Central, Bai Wei Mini Bowl 百味小碗菜 @ Ipoh, Libing Lejeng Kitchen, DITAN HOT POT(KLANG) 地摊火锅, and JWG Restaurant 聚味阁——国潮川菜 百菜百味.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Overall customer satisfaction for Baskin-Robbins in Malaysia is 60%, a decrease of 22.4 percentage points year-over-year. Johor shows the highest satisfaction at 84% with a 25.1 percentage points increase, while Penang shows the lowest at 38% with a 32.4 percentage points decrease. This indicates significant regional variations in customer experience.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Baskin-Robbins has 46 outlets in Selangor, the highest number in Malaysia. Kuala Lumpur has 25, Johor has 21, and Penang has 10. This distribution highlights Selangor as a key market, while other states have fewer locations, potentially indicating growth opportunities.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts.
McDonald's (9.52%) and ZUS Coffee (8.33%) are the top competitors for Baskin-Robbins in Malaysia based on cross-visitation. The Coffee Bean & Tea Leaf (5.95%), Ayam Gepuk Pak Gembus (4.76%), and BananaBro (3.57%) also attract Baskin-Robbins customers. This suggests a need to differentiate and capture more customer loyalty.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Peak traffic for Baskin-Robbins in Malaysia occurs between 11 AM and 8 PM, with the highest workload around 7 PM (52.84%) and 8 PM (52.87%). Traffic is significantly lower in the early morning hours. This data helps optimize staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics.
Women (107%) and Gen X (108%) show high affinity towards Baskin-Robbins in Malaysia, indicating they are overrepresented among customers. Gen Y (99%) is near average, while Gen Z (94%) is underrepresented. This suggests marketing efforts should focus on attracting more Gen Z customers.