Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Baskin-Robbins performance in the Malaysia and how they change over time
See what factors influence Baskin-Robbins performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Baskin-Robbins' competitors in the Malaysia
An analysis of Baskin-Robbins' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Baskin-Robbins is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins in Malaysia holds the 98th percentile, indicating a leading position. This high percentile reflects strong market share and customer preference compared to competitors like Jipinhe Scones Malaysia, Rempah Ratus, Warong Din, Pistachios Bakery (Taman Danau Kota), 川师傅™ (富都店) 酸菜鱼 川小馆 Chuan Shifu Chinese Cuisine (Pudu), and The Mios Coffee, which are in the same percentile range.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue.
Baskin-Robbins' overall customer satisfaction in Malaysia is 64%, a decrease of 13.4 percentage points year-over-year. Johor shows the highest satisfaction at 88% with a growth of 14.8 percentage points, while Perak shows the lowest satisfaction at 57% with a decline of 30.4 percentage points. There is variability in customer sentiment across different states.
Average check provides insights into customer spending habits, informing pricing and promotional strategies.
The overall average check for Baskin-Robbins in Malaysia is 16 MYR, a decrease of 46.6% year-over-year. Selangor reports an average check of 16 MYR with no growth. The average check remained constant throughout the three months analyzed.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Baskin-Robbins has 34 outlets in Selangor, 18 in Johor, 9 in Kuala Lumpur, 8 in Penang, 7 in Perak, 6 in Pahang, 3 in Malacca, 3 in Sabah, 3 in Negeri Sembilan, and 2 in Kedah. Selangor accounts for the highest number of outlets, indicating a strong regional focus.
Competitor analysis reveals market dynamics, helping brands understand their competitive landscape and refine strategies.
McDonald's (10.20%), The Coffee Bean & Tea Leaf (9.18%), ZUS Coffee (9.18%), KFC (7.14%), and Starbucks (5.10%) are the top competitors of Baskin-Robbins in Malaysia, based on cross-visitation. This data indicates potential customer overlap and competitive intensity.
Understanding traffic workload patterns enables efficient staffing and resource allocation to meet customer demand.
Peak traffic workload for Baskin-Robbins in Malaysia occurs between 11:00 AM and 8:00 PM, with the highest workload observed at 8:00 PM (52.58%). Traffic is significantly lower during the early morning hours.
Analyzing consumer segments informs targeted marketing, ensuring relevance and maximizing engagement with specific demographics.
Baskin-Robbins' customer base in Malaysia shows a higher affinity from women (105) than men (96). Among generations, Gen Z is closest to the average (100), while Gen X (90) and Gen Y (92) are relatively under-indexed.