Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Baskin-Robbins performance in the Japan and how they change over time
See what factors influence Baskin-Robbins performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Baskin-Robbins is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Baskin-Robbins' competitors in the Japan
An analysis of Baskin-Robbins' competitors in the Japan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance (percentile) indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Baskin-Robbins holds a leading market performance in Japan with a percentile of 99, placing it in the top 1% of brands. This high percentile indicates a strong market presence, reflecting significant customer preference and competitive strength within the Cafe & Restaurants industry. Performance peers include Amiyakitei, Steak Miya and OLIVE HILL.
Customer Satisfaction (CSAT) reflects customer contentment, influencing loyalty and brand reputation. Monitoring CSAT helps identify areas for service improvement.
Overall CSAT for Baskin-Robbins in Japan is 51%, a slight increase of 0.5 percentage points year-over-year. Nara Prefecture shows high satisfaction (88%), while Aomori Prefecture indicates lower satisfaction (67%) with a decline. These variations suggest regional differences in customer experience.
Number of Outlets indicates brand reach and market penetration. Tracking outlet distribution informs expansion strategies and regional performance assessment.
Baskin-Robbins has a significant presence in Japan, with Aichi Prefecture having the most outlets (33), followed by Kanagawa Prefecture (31). This distribution reveals key markets for the brand, guiding resource allocation and growth initiatives.
Competitor analysis identifies key rivals and customer preferences. Cross-visitation rates reveal shared customer base, informing competitive strategies.
McDonald's (18.15%) and Starbucks (11.43%) are top competitors for Baskin-Robbins in Japan, based on cross-visitation. Other competitors include '店' (10.92%), Yoshinoya (7.73%), and Hama Sushi (7.56%). This indicates shared customer interests in quick service and dining options.
Traffic Workload by hours shows peak activity times, enabling efficient staffing and resource allocation to meet customer demand effectively.
Baskin-Robbins in Japan experiences peak traffic between 10 AM and 8 PM, with the highest workload between 12 PM and 2 PM (55.46%-56.95%). Traffic is minimal during early morning hours, suggesting a need to optimize staffing and promotions based on these peak times.
Understanding consumer segments informs targeted marketing. Gender and generation affinity help tailor messaging and product offerings for optimal engagement.
Women (104 affinity index) are overrepresented among Baskin-Robbins customers in Japan, while men are slightly underrepresented (98). Gen X shows high affinity (116), while Gen Y is underrepresented (95) and Gen Z has a slight overrepresentation (102). These insights can inform targeted marketing strategies.