Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Baskin-Robbins performance in the Australia and how they change over time
See what factors influence Baskin-Robbins performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Baskin-Robbins is right in the middle
Sample of brands in the same percentile
An analysis of Baskin-Robbins' competitors in the Australia
An analysis of Baskin-Robbins' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins' market performance is at the 45th percentile, indicating a below average/lagging position in the Cafe & Restaurants industry in Australia. This suggests that Baskin-Robbins captures less foot traffic compared to many competitors. Performance peers in the same percentile range include The Vintage Secret Garden, Armorica, Jagalchi Lidcombe, Pho Hanoi 1979, Grace of India Restaurant Sydney, and Gangnam bakery.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand reputation, which are vital for sustainable growth.
Baskin-Robbins' overall CSAT is 65%, a 4 percentage point increase year-over-year. Queensland shows the highest CSAT at 67% with a 4.6 percentage point increase, while Western Australia has 64% with a 7.9 percentage point increase. New South Wales shows a CSAT of 55% with a significant decrease of 21.8 percentage points. The CSAT trend decreased from 71.76% in June 2025 to 60.21% in August 2025.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Baskin-Robbins has the highest number of outlets in Queensland (50), followed by Western Australia (24), New South Wales (8), Victoria (2), and Northern Territory (2). This distribution highlights Queensland as a key market for Baskin-Robbins in Australia.
Identifying competitors helps refine strategies, understand market dynamics, and improve competitive positioning for growth.
The top competitors for Baskin-Robbins in Australia, based on cross-visitation, are McDonald's (15.19%), KFC (7.59%), Hungry Jack's Burgers (5.06%), Zarraffa's Coffee (3.80%), and Banjo's (3.80%). This indicates that customers who visit Baskin-Robbins also frequently visit these fast-food and cafe chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and minimizing costs.
Baskin-Robbins experiences peak traffic workload between 10 AM and 9 PM, with the highest workload occurring between 6 PM and 8 PM (50.77% - 55.39%). Traffic is minimal during the early morning hours (0 AM - 8 AM). This data suggests optimal staffing during afternoon and evening hours.
Understanding consumer segments enables targeted marketing, personalized experiences, and optimized product offerings, boosting engagement and sales.
Women (Affinity Index 111) and Gen X (Affinity Index 127) and Gen Y (Affinity Index 127) show high affinity towards Baskin-Robbins. Men (Affinity Index 91) are under-indexed. This suggests that marketing efforts could focus on women and Gen X/Y to maximize engagement.