Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Baskin-Robbins performance in the Australia and how they change over time
See what factors influence Baskin-Robbins performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Baskin-Robbins is right in the middle
Sample of brands in the same percentile
An analysis of Baskin-Robbins' competitors in the Australia
An analysis of Baskin-Robbins' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins in Australia holds a market performance percentile of 48, indicating a below average/lagging position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same range include Roccella Restaurant, Industry Beans, Glenny Kebabs, Third Wave, La Mono and BrewDog.
Competitor analysis identifies key rivals and customer overlaps, informing competitive strategies and market positioning.
The top competitors for Baskin-Robbins in Australia, based on customer cross-visitation, are McDonald's (14.63%), KFC (8.13%), Domino's Pizza (5.69%), Guzman y Gomez (4.88%), and Grill'd (4.07%). This indicates a significant overlap in customer base with fast-food chains.
Traffic workload by hours reveals peak and off-peak times, optimizing staffing and resource allocation for efficiency.
Baskin-Robbins in Australia experiences peak traffic between 10 AM and 10 PM, with the highest workload around 6-7 PM (51.58%-56.16%). Traffic is minimal between midnight and 9 AM, indicating a need to adjust resources based on hourly demand.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to specific groups for better engagement.
Baskin-Robbins in Australia shows a high affinity with women (110 index) and Gen Y (170 index). This suggests that women and Gen Y consumers are overrepresented in Baskin-Robbins' customer base, indicating a strong connection with these segments.