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Managing Partner, Global Business Development
See what factors influence Baskin-Robbins performance in the Australia and how they change over time
See what factors influence Baskin-Robbins performance in the Australia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Baskin-Robbins' competitors in the Australia
An analysis of Baskin-Robbins' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Baskin-Robbins is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Baskin-Robbins in Australia holds a leading market position with a percentile of 99, placing it in the top 1% of brands in the Cafe & Restaurants industry. This signifies strong brand preference and competitive edge. Performance peers within the same percentile range include Ballers Clubhouse, JJN Sushi Chain, Jagalchi Lidcombe, Sushi Edo, Mad Toppings, and Il Matto.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty, repurchases, and positive word-of-mouth referrals.
Baskin-Robbins' overall customer satisfaction in Australia is 68%, a 4.4 percentage point increase year-over-year. New South Wales shows the highest CSAT at 76% with a 19.3 percentage points increase, while Queensland has a CSAT of 68% with a 4.3 percentage points decrease. Western Australia has a CSAT of 61% with a 9.3 percentage points increase.
Outlet count indicates brand reach, market penetration, and expansion strategy, impacting revenue and brand visibility.
Baskin-Robbins in Australia has the highest number of outlets in Queensland (44), followed by Western Australia (21), New South Wales (7), and Northern Territory (2). This distribution reflects the brand's varying levels of market penetration across different states.
Understanding competitors helps refine strategies, identify opportunities, and maintain a competitive advantage.
The top competitors for Baskin-Robbins in Australia, based on cross-visitation, are McDonald's (16.84%), KFC (6.32%), Hungry Jack's Burgers (5.26%), Subway (5.26%), and Nando's (5.26%). This indicates that customers who visit Baskin-Robbins also frequently visit these fast-food chains.
Traffic workload analysis reveals peak hours, enabling optimized staffing, inventory, and marketing efforts.
Baskin-Robbins in Australia experiences peak traffic workload between 10 AM and 9 PM, with the highest workload occurring between 6 PM and 7 PM (51.90% - 56.35%). Traffic is minimal during the early morning hours (12 AM - 8 AM).
Consumer segmentation allows targeted marketing by understanding audience demographics, behaviors, and preferences.
Baskin-Robbins in Australia shows high affinity (over-indexed) with women (123 index) and Gen Y (136 index). It indicates a relative preference for Baskin-Robbins among these groups compared to the average consumer. Men are under-indexed(81 index). Gen X slightly over-indexed(103 index).