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Managing Partner, Global Business Development
See what factors influence Baskin Robbins performance in the Oman and how they change over time
See what factors influence Baskin Robbins performance in the Oman and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Baskin Robbins' competitors in the Oman
An analysis of Baskin Robbins' competitors in the Oman
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Baskin Robbins is in the top 7% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin Robbins in Oman holds a market performance percentile of 93, indicating a leading position in the Cafe & Restaurants industry. This suggests strong customer preference. Performance peers in adjacent percentile range include Golden Chopsticks Chinese Restaurant, BAHLA, TEA TIME Mabelah مقهى وقت الشاي, Turkish Restaurant, Mumbai Corner, and Vasanta Bhavan Sohar.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and geographic presence.
Baskin Robbins has a total of 14 outlets in Oman. Muscat Governorate has the highest concentration with 8 outlets, followed by Al Batinah North and Al Batinah South Governorates with 2 outlets each. Ad Dhahirah and Dhofar Governorates each have 1 outlet.
Understanding competitors' helps refine competitive strategies, identify market gaps, and optimize customer acquisition efforts.
Top competitors for Baskin Robbins in Oman, based on cross-visitation, include KFC (26.32%), McDonald's (21.05%), MRA Bakery & Restaurant (10.53%), قشطوطة ب لبن (10.53%), and Starbucks (10.53%). This indicates customers who visit Baskin Robbins also frequent these establishments.
Traffic workload highlights peak hours, enabling optimized staffing, resource allocation, and targeted promotions.
Traffic workload for Baskin Robbins in Oman peaks between 6:00 PM and 8:00 PM, with the highest workload observed at 8:00 PM (60.73%). The lowest traffic occurs between 1:00 AM and 9:00 AM. There is also significant workload between 10 AM and 5 PM.
Analyzing consumer segments by gender and generation enables targeted marketing and positioning, improving marketing ROI.
Consumer data shows that Men affinity index is 120, meaning that in comparison with average consumer - they are over-indexed. Women consumer gender index is 43, which is under-indexed. Gen X affinity index is 312 which means that in comparison with average consumer - they are significantly over-indexed. Gen Y shows an affinity index of 69, suggesting they are under-indexed.