Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Starbucks performance in the Oman and how they change over time
See what factors influence Starbucks performance in the Oman and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the Oman
An analysis of Starbucks' competitors in the Oman
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the lower 36% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks in Oman is in the lower 36% of brands, indicating a below average market performance. This suggests that Starbucks captures less foot traffic compared to its competitors. Performance peers in the same percentile range include The Crepe Cafe, Joker burger & sweets, Baba Salem Restaurant, On The Wood - Sohar, Fish House Restaurant, and Ooka Booka.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Starbucks in Oman has an overall CSAT of 88%, a decrease of 9.8 percentage points year-over-year. In Muscat Governorate, the CSAT is also 88%, with a similar decrease of 10.1 percentage points. This indicates a decline in customer satisfaction, which could impact future sales and brand loyalty if not addressed.
Average check reveals customer spending habits, informing pricing strategies and revenue optimization efforts.
The average check for Starbucks in Muscat Governorate is 2.8 OMR, with no growth compared to the previous year. The overall average check data is missing. The stability in average check suggests consistent spending per transaction, but the absence of growth may warrant further investigation into pricing and product offerings.
Outlet count indicates market presence and accessibility, influencing brand reach and revenue potential.
Starbucks has 12 outlets in Muscat Governorate and 1 in Al Batinah South Governorate. This distribution highlights a strong presence in the capital region, while indicating a limited presence in other areas. Expansion opportunities may exist in under-served governorates.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning.
The top competitors for Starbucks in Oman, based on cross-visitation, are McDonald's (12.31%), Italian Barrista Cafe (10.77%), KFC (10.77%), Texas Chicken (7.69%), and Tropical Juices & Ice Cream (6.15%). This indicates that customers who visit Starbucks also frequent these establishments, suggesting potential areas for competitive differentiation and marketing strategies.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal customer service.
Starbucks in Oman experiences peak traffic workload between 17:00 and 22:00, with the highest workload at 21:00 (56.02%) and 22:00 (56.45%). The lowest traffic workload occurs between 1:00 and 5:00. This data suggests that staffing and resource allocation should be optimized to meet the demands of peak hours and minimize costs during off-peak times.
Understanding consumer segments enables targeted marketing, product development, and personalized customer experiences.
Starbucks in Oman shows a high affinity with women (80%) and men (109%). Gen X (155%) and Gen Y (103%) also show high affinity. This suggests that Starbucks is particularly popular among these demographic groups, and marketing efforts should be tailored to resonate with their preferences.