Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Starbucks performance in the Oman and how they change over time
See what factors influence Starbucks performance in the Oman and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
An analysis of Starbucks' competitors in the Oman
An analysis of Starbucks' competitors in the Oman
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks in Oman holds a leading market performance with a percentile of 98, placing it in the top 2% of brands. This demonstrates a strong competitive position. Performance peers in a similar percentile range include Moosa Al Balushi Restaurant, Fish House Restaurant, Vian Croissants, Umarjaan Bannu Beef Pulao عمر جان بانو بيف بولاو, Red Bird Restaurant, and Begum's Restaurant.
Customer satisfaction (CSAT) is crucial for gauging customer loyalty and predicting future revenue; high CSAT scores often correlate with repeat business.
Starbucks in Oman has an overall CSAT of 88%, which is a significant decrease of 9.5 percentage points year-over-year. The Muscat Governorate reports an 88% CSAT with a decrease of 9.8 percentage points. The data indicates a need to investigate factors affecting customer satisfaction to prevent further decline.
Average check (or ticket size) indicates how much customers spend per transaction, reflecting pricing strategy and customer spending habits.
The overall average check for Starbucks in Oman is 2.7 OMR, a decrease of 35.1% compared to the previous year. In Muscat Governorate, the average check is 2.8 OMR with no change. The decrease in average check suggests that customers are spending less per visit, potentially impacting revenue.
The number of outlets reflects brand reach and expansion, directly impacting market presence and accessibility to consumers.
Starbucks has 12 outlets in Muscat Governorate and 1 in Al Batinah South Governorate. The distribution highlights a concentration of Starbucks locations in the Muscat region, indicating a strong presence in the capital area.
Competitor analysis helps identify market rivals and understand competitive dynamics, crucial for strategic planning and differentiation.
McDonald's, KFC, and Italian Barrista Cafe ايطاليا باريستا كافيه are the top competitors of Starbucks in Oman, with cross-visitation rates of 12.31%, 10.77%, and 10.77%, respectively. This shows that a noticeable percentage of Starbucks' customers also visit these competing brands.
Traffic workload analysis identifies peak hours, enabling optimal staffing and resource allocation to meet customer demand efficiently.
Starbucks in Oman experiences peak traffic between 6 PM and 10 PM (hod 18-22), with the highest workload at 55.92% at 9 PM (hod 21). This data suggests that staffing and resources should be maximized during these hours to handle customer volume effectively.
Understanding consumer demographics allows for tailored marketing strategies that resonate with specific groups, improving engagement and brand loyalty.
Starbucks in Oman has a higher affinity with women (94) and a higher affinity with men (102). Gen X is overrepresented (156), indicating a strong affinity, while Gen Y is also above average (103). This suggests targeted marketing should consider those segments.