Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Oman and how they change over time
See what factors influence McDonald's performance in the Oman and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Oman
An analysis of McDonald's' competitors in the Oman
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds the 55th percentile in Oman's Cafe & Restaurants industry, indicating an average market standing. This means McDonald's captures an average share of customer traffic compared to its peers. Performance peers in the same percentile range include Ladurée, Lahab Kitchen Restaurant, and Pizza Modo.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
McDonald's in Oman shows a customer satisfaction of 60%, a 4.4 percentage point increase year-over-year. Muscat Governorate reports 57% satisfaction, with a 4.1 percentage point increase. This indicates improved customer experiences and stronger brand affinity.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
McDonald's average check in Oman varies by region. Dhofar Governorate shows 6.7 OMR, while Muscat Governorate shows 3.7 OMR. The average check fluctuated between 3.53 OMR and 5.62 OMR during the observed period, indicating variability in customer spending.
Outlet count indicates market presence and accessibility, influencing brand reach and revenue potential.
McDonald's has 33 outlets in Oman. Muscat Governorate has 24 outlets, dominating the distribution. Dhofar Governorate has 4 outlets, while other governorates have fewer, indicating uneven market penetration across regions.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
McDonald's in Oman sees KFC as its top competitor with a 13.97% cross-visitation rate. Other competitors include Italian Barrista Cafe (9.61%), Pizza Hut (8.30%), and Ayal Alfareej Restaurant (6.55%), showing shared customer base.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency.
McDonald's in Oman experiences peak traffic between 6 PM and 9 PM, with the highest workload at 68.04% around 9 PM. Traffic is lowest between 3 AM and 5 AM. This data informs staffing and promotional strategies.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
McDonald's in Oman shows a higher affinity among women (Index 61) and men (Index 117). Gen X (Index 113) and Gen Z (Index 114) show high affinity, while Gen Y (Index 75) is under-indexed. This suggests targeted marketing towards Gen X and Gen Z.