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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Oman and how they change over time
See what factors influence McDonald's performance in the Oman and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Oman
An analysis of McDonald's' competitors in the Oman
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows a brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
McDonald's in Oman has a market performance percentile of 99, indicating a leading position. This means McDonald's captures a significant share of customer traffic compared to its competitors. Performance peers in similar range: Pizza Modo.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand reputation, directly impacting revenue and long-term success.
McDonald's in Oman shows an overall CSAT of 58%, with a 3.7 percentage point increase year-over-year. Muscat Governorate reports a CSAT of 57%, with a 4.7 percentage point increase. This indicates positive improvements in customer satisfaction levels.
Average check is the typical amount spent per transaction, useful for understanding revenue trends and impacts of pricing or promotional changes.
McDonald's in Oman reports an average check of 4.3 OMR, a 16.7% increase year-over-year. Dhofar Governorate leads with 6.7 OMR. This suggests higher spending per customer compared to the previous year.
Outlet count indicates brand reach and market presence, showing investment and expansion, which affects accessibility and potential revenue.
McDonald's in Oman has 33 outlets. Muscat Governorate has the highest number of outlets at 24. This reflects a strong presence in Muscat and varying levels of investment across other governorates.
Identifying key competitors helps a brand understand the competitive landscape, informing strategies to differentiate and capture market share.
McDonald's in Oman faces competition primarily from KFC (13.97% cross-visitation), Italian Barrista Cafe (9.61%), and Pizza Hut (8.30%). These brands capture a significant portion of McDonald's customer base.
Traffic workload by hour identifies peak times, enabling optimized staffing and resource allocation to enhance customer service and operational efficiency.
McDonald's in Oman experiences peak traffic between 6 PM and 9 PM, with the highest workload around 9 PM (63.74% at 20:00, 67.88% at 21:00). Lowest workload observed between 3 AM and 7 AM.
Analyzing consumer segments informs targeted marketing by revealing gender and generational preferences, improving engagement and ROI.
McDonald's in Oman shows a higher affinity among women (63%) and men (113%). Generation Z (116%) and Generation X (113%) are strongly represented, while Generation Y (75%) is under-indexed.