Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Oman and how they change over time
See what factors influence KFC performance in the Oman and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Oman
An analysis of KFC' competitors in the Oman
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
KFC in Oman holds a leading market performance at the 99th percentile. This shows a strong market position, indicating high customer preference compared to peers like Italian Barrista Cafe, Pizza Hut.
Customer satisfaction (CSAT) reflects brand perception and loyalty, driving repeat business and positive word-of-mouth.
KFC boasts a high overall CSAT of 93% in Oman, a significant 50.3pp increase year-over-year. Al Batinah North Governorate shows the highest satisfaction at 96%, while Dhofar Governorate has 88%. CSAT generally increased from May to July 2025.
Average check (transaction value) identifies spending habits, informing pricing strategies and revenue optimization efforts.
The overall average check for KFC in Oman is 4.90 OMR, a 3.7% increase year-over-year. Al Batinah North Governorate and Ash Sharqiyah South Governorate lead with an average check of 5.20 OMR. Average check increased from May to July 2025.
Outlet count indicates market presence and accessibility, influencing brand reach and revenue potential.
KFC has 33 outlets in Muscat Governorate, establishing a strong presence. Al Batinah North Governorate follows with 8 outlets, while Dhofar Governorate has 3, indicating varied market coverage.
Competitive analysis identifies key rivals and customer cross-visitation patterns, guiding strategic positioning.
Italian Barrista Cafe is a prominent competitor, with 30.80% of KFC's customers also visiting their locations. Pizza Hut follows with 8.41%, highlighting the competitive landscape.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
KFC experiences peak traffic between 20:00 and 23:00, with the highest workload at 62.12% at 22:00. Traffic is minimal between 05:00 and 09:00, showing distinct peak and off-peak hours.
Consumer segments inform targeted marketing, tailoring products and messaging to specific demographics for increased engagement.
Women have a high affinity (56%) towards KFC, while men are over-represented (116%). Gen Z displays the highest affinity (136%) for the brand, followed by Gen Y (105%), and Gen X (53%).