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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Oman and how they change over time
See what factors influence KFC performance in the Oman and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Oman
An analysis of KFC' competitors in the Oman
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
KFC is in the top 11% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance in Oman is at the 89th percentile, indicating an above average market position. This suggests a strong customer preference compared to competitors like Al Jood Restaurant Al Hail, Huqqa Emirgan, Joker burger & sweets alaziba, Joker Burger Mawaleh, Pizza Hut, and Italian Barrista Cafe.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and marketing efforts.
KFC customers in Oman also frequently visit Italian Barrista Cafe (26.84% cross-visitation), Pizza Hut (11.12%), and Joker Burger Mawaleh (11.02%). This highlights these brands as key competitors and suggests potential areas for differentiation and competitive strategies.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
KFC in Oman experiences peak traffic between 19:00 and 22:00, with the highest workload at 21:00 (61.06%). This information is crucial for optimizing staffing levels and resource allocation to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
In Oman, KFC's customer base shows a higher affinity towards women (60% affinity index) and Gen Z (138% affinity index). Gen Y also shows high affinity (106% affinity index). Men and Gen X are under-indexed, suggesting opportunities for targeted campaigns to broaden appeal.