Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Oman and how they change over time
See what factors influence KFC performance in the Oman and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Oman
An analysis of KFC' competitors in the Oman
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 15% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance in Oman is at the 85th percentile, indicating an above-average market position. This suggests strong customer preference compared to peers like Abu waseem madhabi restraurent (66th), Delicato Kitchen (67th), Huqqa Emirgan (68th), and Pizza Hut (68th).
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. High CSAT indicates effective customer service.
KFC in Oman boasts a high overall CSAT of 93%, a significant 51 percentage point increase year-over-year. Al Batinah North Governorate shows the highest CSAT at 96%. This indicates strong positive customer experiences across various regions.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting. Monitoring trends informs menu optimization.
The average check for KFC in Oman varies by location, with Muscat and Al Batinah North Governorates at 5.2 OMR. The average check has increased from 4.35 OMR in May 2025 to 5.11 OMR in July 2025, showing a positive trend.
Outlet count indicates market presence and accessibility. Expansion strategies rely on understanding outlet distribution and regional demand.
KFC has 34 outlets in Muscat Governorate, significantly more than other regions in Oman. Al Batinah North Governorate has 8 outlets, while Dhofar Governorate has 3. This distribution highlights Muscat's importance as a key market.
Identifying top competitors and cross-visitation patterns helps refine marketing strategies and understand customer preferences within the industry.
KFC customers in Oman also frequently visit Italian Barrista Cafe ايطاليا باريستا كافيه (30.76% cross-visitation) and Pizza Hut (8.40%). McDonald's shows a lower cross-visitation (4.34%), indicating different customer segments or preferences.
Traffic workload analysis by hour helps optimize staffing, manage inventory, and tailor promotions to peak demand periods for maximum efficiency.
KFC in Oman experiences peak traffic between 8 PM and 10 PM, with the highest workload at 61.17% at 9 PM. Traffic is lowest between 5 AM and 9 AM. This data informs optimal staffing and promotional timing.
Understanding consumer demographics allows for targeted marketing, product development, and personalized customer experiences, maximizing engagement and ROI.
KFC's customer base in Oman shows a higher affinity among women (62%) and over-representation among Gen Z (137%) and Gen Y (105%) consumers. Gen X is under-indexed (54%). This suggests targeted marketing towards younger generations and women.