Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Baker's Drive-Thru performance in the United States and how they change over time
See what factors influence Baker's Drive-Thru performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Baker's Drive-Thru is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Baker's Drive-Thru' competitors in the United States
An analysis of Baker's Drive-Thru' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals the brand's competitive strength and customer preference, reflecting its share of foot traffic in the industry.
Baker's Drive-Thru holds a leading market position with a percentile of 99. This indicates a strong competitive standing. Performance peers in the same range include BigFoot Java and East of Chicago, demonstrating similar market presence.
Customer Satisfaction (CSAT) reflects customer loyalty and business health, highlighting the degree to which products and services meet or exceed customer expectations.
Baker's Drive-Thru has a CSAT of 66%, up 8.4 percentage points year-over-year. This improvement suggests enhanced customer experiences. CSAT in California mirrors the overall average at 66%.
Average check is key for revenue insights. Tracking changes informs pricing and promotion effectiveness, impacting profitability and sales strategies.
The overall average check for Baker's Drive-Thru is $14.7, a decrease of 3.9% year-over-year. The average check in California is also $14.7. This indicates a potential need to re-evaluate pricing strategies.
Outlet count shows brand reach and expansion. Growth signifies investment and market confidence, reflecting business success and customer accessibility.
Baker's Drive-Thru has 38 outlets in California, representing its total footprint. This stable number suggests a well-established presence in the region.
Knowing competitors aids strategic positioning. Identifying frequently co-visited brands reveals direct rivals and guides effective marketing strategies.
Baker's Drive-Thru's top competitors include McDonald's (26.45%), In-N-Out Burger (20.94%), and Jack in the Box (17.08%). These brands attract a significant overlap of Baker's Drive-Thru customers.
Traffic workload by hour optimizes staffing and resource allocation, ensuring efficient service during peak times and minimizing costs during slow periods.
Traffic at Baker's Drive-Thru peaks around noon (12:00 PM), with the highest workload index of 79.31. Traffic gradually increases from 6:00 AM, reaching a minimum during the early morning hours.
Understanding consumer segments enables targeted marketing. Gender and generational insights improve messaging, boosting engagement and brand affinity.
Baker's Drive-Thru's customer base shows higher affinity among men (111) and Gen X (112). Women are represented by 88 and Gen Z by 88, and Gen Y by 90, indicating differing engagement levels.