Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Baja Fresh performance in the United States and how they change over time
See what factors influence Baja Fresh performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Baja Fresh is in the lower 39% of brands
Sample of brands in the same percentile
An analysis of Baja Fresh' competitors in the United States
An analysis of Baja Fresh' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baja Fresh's market performance is in the lower 39% percentile, indicating a lagging position. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Original ChopShop, Waffle Love, Commelfo Restaurant, Zanzibar, Bonsai Sushi Bar, and Hurts Donut.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth and positive word-of-mouth.
Baja Fresh's overall CSAT is 77%, a 1.2 percentage point increase year-over-year. Nevada shows the highest CSAT growth (17.5pp), while Maryland experienced a significant decrease (-26.8pp). Oregon leads in CSAT at 86%. The CSAT trend shows fluctuations between 74.21% and 78.84% during the reporting period.
Average check reveals spending per customer, crucial for revenue insights and pricing strategy optimization to boost profitability.
Baja Fresh's overall average check is $19.00, up 0.8% year-over-year. California has the highest average check at $20.70. Washington's average check is $19.20, while Oregon's is $18.00, and Nevada's is $16.90. The average check fluctuated between $18.37 and $20.71 during the reporting period.
Outlet count indicates brand reach and expansion, reflecting market presence and growth potential in different locations.
Baja Fresh has 37 outlets in California, 13 in Oregon, 4 in Nevada and Washington, 3 in Maryland, 2 in Georgia, Florida and Virginia, and 1 in Tennessee and Texas. California accounts for the majority of Baja Fresh locations.
Competitor analysis identifies key rivals, informing strategies to gain market share and understand competitive dynamics.
Baja Fresh's top competitors based on cross-visitation are McDonald's (10%), Starbucks (6.92%), In-N-Out Burger (6.92%), Taco Bell (6.15%), and Jack in the Box (5.77%). These brands are frequently visited by Baja Fresh customers.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Baja Fresh experiences peak traffic workload between 10 AM and 7 PM, with the highest workload at 12 PM (64.20%) and 1 PM (65.04%). Traffic is significantly lower during early morning hours (0 AM to 6 AM).
Consumer segment analysis informs targeted marketing, tailoring strategies to resonate with specific demographics and enhance engagement.
Baja Fresh's customer base shows a higher affinity towards women (77%) and men (122%). Gen X shows an affinity index of 97%, Gen Y 87%, and Gen Z 40%. Men are overrepresented, while women are underrepresented. Gen X and Gen Y are closer to the average, while Gen Z is underrepresented.