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Managing Partner, Global Business Development
See what factors influence Baja Fresh performance in the United States and how they change over time
See what factors influence Baja Fresh performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Baja Fresh' competitors in the United States
An analysis of Baja Fresh' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Baja Fresh is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing its competitive strength and customer preference within its industry.
Baja Fresh holds a leading market performance percentile of 99 in the United States' Cafe & Restaurants industry, indicating it captures a significant portion of customer traffic. Its performance peers, also at the 99th percentile, include Gionino's Pizzeria and Lisa's Chicken.
Customer satisfaction reflects brand perception and loyalty, influencing repeat business and positive word-of-mouth referrals.
Baja Fresh's overall customer satisfaction (CSAT) is 72%, up 1.8 percentage points year-over-year. Arizona shows the highest CSAT at 91%, while California is at 69%. Nevada experienced the highest CSAT growth (35.8pp). CSAT increased from 65.34 in May to 77.82 in July 2025.
Average check indicates customer spending per visit, reflecting menu pricing, order size, and customer affluence.
Baja Fresh's overall average check is $18.40, down 6.3% year-over-year. California has the highest average check at $19.80. Arizona has the lowest average check at $14.30. Average check increased from $17.56 in May to $19.06 in June 2025.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
Baja Fresh's top competitors based on cross-visitation are McDonald's (12.63%), Taco Bell (8.77%), In-N-Out Burger (8.42%), Starbucks (7.37%), and Raising Cane's Chicken Fingers (4.21%). These brands represent alternatives that Baja Fresh customers also frequent.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics.
Baja Fresh's customer base shows a high affinity among women (73 index, -26.84 delta) and an even higher affinity among men (125 index, 24.76 delta). Gen X (129 index, 29.31 delta) show high affinity, while Gen Y (74 index, -26.34 delta) and Gen Z (37 index, -63.35 delta) are under-indexed.