Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Baja Fresh performance in the United States and how they change over time
See what factors influence Baja Fresh performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Baja Fresh' competitors in the United States
An analysis of Baja Fresh' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Baja Fresh is in the lower 41% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Baja Fresh's MARKET PERFORMANCE is at the 41st percentile, indicating a below average market position. This suggests Baja Fresh captures less foot traffic compared to industry peers. Performance peers in the same percentile: Daiquiri Bar, Waffle Love, Laghman Express, Baqba Mexican Grill, Peppermill Restaurant and Fireside Lounge, Tanaka Kahuku Shrimp.
Identifying top competitors helps refine strategies, understand market dynamics, and improve competitive positioning.
The top competitors for Baja Fresh, based on customer cross-visitation, are McDonald's (10.20%), Raising Cane's Chicken Fingers (8.45%), In-N-Out Burger (7.58%), Starbucks (7.00%), and Chipotle Mexican Grill (7.00%). This indicates Baja Fresh customers also frequent these establishments.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and improve customer service during peak times.
Baja Fresh experiences peak traffic workload between 13:00 and 15:00, with the highest workload at 13:00 (64.05%). Traffic is lowest between 02:00 and 05:00. This data informs staffing and resource allocation strategies.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies.
Women show a high affinity (79%) towards Baja Fresh, while men are over-represented (120%). Gen X is over-represented (112%), Gen Y is slightly under-represented (90%), and Gen Z is under-represented (54%).