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Managing Partner, Global Business Development
See what factors influence Backstube Wünsche performance in the Germany and how they change over time
See what factors influence Backstube Wünsche performance in the Germany and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Backstube Wünsche' competitors in the Germany
An analysis of Backstube Wünsche' competitors in the Germany
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Backstube Wünsche is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing its competitive strength and customer preference in the industry.
Backstube Wünsche holds a leading market performance at the 99th percentile. This position places the brand in the top 1% of cafe & restaurants in Germany, indicating a strong preference among customers relative to peers such as Bo az - Eat and Chill, 1885 Die Burger Bremen, BrewDog, Du & Ich Restaurant, Misaki - Sushi Grill Bar and Giovanni L.
Customer satisfaction reflects customer loyalty and overall business performance. Monitoring changes helps in identifying areas for improvement.
Backstube Wünsche's overall customer satisfaction is 64%, with a 7.1 percentage point increase year-over-year. In Bavaria, customer satisfaction also stands at 64%, showing consistent positive feedback across the state.
Average check reveals customer spending habits. Monitoring this KPI helps in pricing strategies and revenue forecasting.
The overall average check for Backstube Wünsche is 11.1 EUR, reflecting a 14% increase year-over-year. Bavaria shows an average check of 11.1 EUR, indicating consistent spending patterns across the region.
Number of outlets indicates brand's reach and expansion. Tracking this metric shows brand growth and market penetration.
Backstube Wünsche has 297 outlets in Bavaria, indicating a significant presence in the region. This extensive network enhances brand visibility and accessibility to customers.
Understanding competitors helps in strategic positioning. Analyzing cross-visitation provides insights into customer preferences.
McDonald's is the top competitor for Backstube Wünsche with a cross-visitation rate of 18.24%, followed by L'Osteria at 7.06% and Ihle at 5.29%. Burger King has 4.12% and Sipl Brot has 2.94%. This indicates significant overlap in customer base with these brands.
Traffic workload shows peak operational times. Analyzing traffic patterns helps in staffing and resource allocation.
Backstube Wünsche experiences peak traffic between 7 AM and 7 PM, with the highest workload around 10 AM. There is significantly less activity before 6 AM and after 8 PM. This shows when the cafe is most visited.
Analyzing consumer segments allows for targeted marketing. Understanding demographics helps in tailoring products and advertising.
Women are overrepresented in Backstube Wünsche's customer base with an affinity index of 97, while men are slightly more underrepresented with affinity index of 102. Gen X and Gen Y are both overrepresented, with affinity indexes of 105 and 107 respectively, suggesting high affinity among these generations.